Are you ready to take the reins of high-impact media buying in a rapidly growing agency? A US-based performance marketing agency, specializing in paid social media buying, growth strategy, creative strategy, and creative editing, is looking for a Director of Paid Social.
Since its inception, the agency has consistently scaled every D2C brand partner profitably, with a results-driven culture that prioritizes maximizing client retention. They focus on building efficient processes and achieving client KPI goals, creating a fulfilling work environment where every hour counts, despite being remote.
WHAT YOU'RE GETTING YOURSELF INTO As the Director of Paid Social, you will lead the development and execution of high-impact strategies across platforms like Meta and TikTok, driving exceptional performance and helping clients achieve their business goals. In this leadership role, you will help build and scale the agency's paid social operations, cultivate a culture of innovation and accountability, and set the strategic direction for paid social efforts to ensure long-term success for clients and the agency.
The working timezone is around PST. WHAT'S IN IT FOR YOU A fully remote position and team, so you can be sipping a coffee on your balcony in the morning while updating your campaigns - forget commuting!Opportunities for career growth and continuous learning to advance your digital marketing skills - growth opportunities to become the Director of Paid Social!Collaborate with a strong creative team to scale clients, and help brands grow to new heights.Directly impact clients' success and shape the direction of the agency. Your insights and contributions are not just valued—they are essential to the agency's growth!Unlimited PTO and flexible days off to recharge and take care of yourself.Rev share structure that will reward you for continuing to scale the brands you work with.HOW YOU WILL SPEND YOUR TIME Develop and implement high-impact paid social strategies that align with client objectives, ensuring campaigns consistently deliver on performance goals and audience engagement.Lead the agency's vision for paid social, incorporating cutting-edge industry trends, platform updates, and emerging tools to maintain a competitive advantage.Establish scalable frameworks and best practices for media buying, enhancing efficiency and driving superior campaign performance.Mentor and lead a high-performing paid social team, instilling accountability, innovation, and collaboration to achieve outstanding results.Build robust testing frameworks that continuously improve campaign performance and elevate client outcomes through data-driven insights.Partner with creative teams, clients, and internal stakeholders to ensure campaign strategies are aligned and deliver exceptional outcomes.Embed adaptability and a data-centric mindset within the team, driving ongoing enhancements to execution and maintaining leadership in the paid social landscape.WHO YOU ARE You bring at least 6 years of hands-on experience in paid social media advertising, with a strong focus on Meta and TikTok platforms, ideally from a fast-paced agency or client-side role.You have experience managing over $500k in ad spend per month on a single account and continuing to scale it successfully.You have a proven ability to lead media buying operations, including workflow optimization, team resource planning, and process implementation, and excel in setting strategic goals, crafting actionable plans, and leading teams to execute impactful campaigns.You thrive in a remote work setup, showing self-motivation, stellar time management, and top-notch communication with team members and clients to keep everything running smoothly.You're highly proficient in Meta Ads Manager and TikTok Ads Manager, with a deep understanding of their features, optimization techniques, and analytics.You possess strong analytical skills, adept at using third-party analytics tools to turn complex data into actionable insights.You're a strategic thinker with a creative flair, able to develop innovative paid social strategies that hit client goals and connect with target audiences.You communicate clearly and persuasively, whether with clients or internal teams, making sure strategies and insights are well-understood.You're a proactive problem-solver who tackles challenges head-on and finds effective solutions, always driven by results.You excel in a collaborative, cross-functional team environment, balancing teamwork with the ability to work independently when needed.Starting salary: $100,000 - $130,000 per year.
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