Director of Product Management, The Genius Brand Position Title: Director of Product Management, The Genius Brand
Reports to: President, The Genius Brand
Location: 1720 Peachtree Industrial Blvd Suite A, Buford, GA 30518
FLSA Status: Exempt
Direct Reports: 1
The Genius Brand® is a leading consumer natural supplements brand with national distribution across retail channels including Amazon, Walmart, CVS, as well as Direct to Consumer via its website www.thegeniusbrand.com.
The brand continues to expand to meet the growing demand for its products, with the unwavering purpose of delivering top quality supplements that are powered by nature and backed by science.
The Genius Brand is manufactured by our parent company, Catalyst Nutraceuticals.
Catalyst's unparalleled focus on quality and service make it a leading manufacturing in the growing supplements industry.
We are seeking a Director of Product Management for The Genius Brand (as well as a portfolio of smaller brands).
This is a critical "hub of the wheel" role that connects multiple business functions throughout the organization to optimize the product portfolio from "cradle to grave".
The responsibilities for this role will focus on obsessively "owning" and managing the product lifecycle from a business perspective including ideation, development, commercialization, and portfolio optimization.
The role's success requires working closely with various cross functional partners including brand marketing, channel leaders, formulation and R&D, sourcing, manufacturing, finance, and more.
The role is based in the Atlanta Metro area and requires in office presence at Catalyst, headquartered in Buford, GA at least 2 days per week.
Some travel will be required (10%-20%)
Responsibilities: Product and Category Strategy: Define the product strategy across multiple categories, including a product roadmap that drives profitable growth.
P&L Growth: Responsible for revenue, COGs, and margins of the product P&L, including having a solid understanding of category margin, unit economics, revenue/cost drivers.
Insights and Knowledge: Develop insights from consumers, channel leaders, and the market data to stay ahead of latest trends and anticipate customer needs.
Analyze category and competitive data to make informed business decisions.
Strategic Pricing: Develop and adjust strategic pricing which includes working with tools to seek and identify value-based pricing across tiers (e.g.
value, mainstream, premium).
Portfolio Management: Develop "Product stories" including product positioning and messaging for consumers and the trade across multiple organized segments.
Product Lifecycle and Innovation: Manage product lifecycle including new product introductions, product improvements, product line simplifications, and cost reduction opportunities.
Forecasting and Inventory Management: "Own" the product forecast for the brand, including participation in S&OP and forecast meetings, reducing obsolete inventory and minimizing waste.
Leadership & Collaboration: Lead through influence and with a sense of urgency, and develop strong relationships with cross functional partners.
Qualifications/Experience 5 years experience with retail and eCommerce Consumer Packaged Goods. Proven experience in product management or brand management. Strong analytical and strategic thinking skills. Excellent communication and interpersonal abilities.
Ability to distill complex issues into concise, compelling actions.
Ability to collaborate cross-functionally. Outstanding analytical and project leadership skills.
Critical thinking and problem-solving skills.
Adaptability.
Experience with Nutritionals and Supplements a strong plus. Education: Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus