Director of Product Marketing – FortiGuard ServicesSunnyvale, CA, United States
Job InfoJob Identification: 15019Job Category: Product MarketingPosting Date: 12/18/2023, 10:03 PMLocations: Sunnyvale, CA, United StatesJob Schedule: Full timeJob DescriptionFortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network - today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud or mobile environments. Fortinet ranks #1 in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses.
Fortinet is looking to fill a role for the Director of Product Marketing for FortiGuard Services. FortiGuard services consist of 20 or so specialized individual services that provide our Fabric connected products with all the latest threat information and mitigation information. This information is derived from millions of sensors, threat feeds, third parties and the like, and it's the role of FortiGuard Labs to assemble this in a meaningful way to our products. We're looking for an enthusiastic, high-energy individual who is prepared to craft a great set of messages, and to work those messages to great effect. This is a rewarding role in a team of seasoned product marketers, specializing in this field.
The role will be expected to:
Work with product management and marketing to develop a successful product messaging strategy:Develop a compelling value proposition for your products with sustainable competitive advantage.Develop appropriate launches and go-to-market models for your products.Provide direction for customer communications and press releases.Create content for sales activities, including data sheets, presentations, brochures, videos, and web tools.Track competitors to ensure proper positioning of your products and ensure you have the right strategy to beat them.Conduct regular market analysis and demonstrate thorough understanding of technology trends, competitive updates, channel performance, pricing, and user requirements.Monitor revenue and initiate actions to achieve targets. Actively engage with the sales organizations to understand market acceptance, develop sales plans, and understand feature/performance enhancements needed to maintain the product in the market over time.Qualifications:Candidates should have the following qualifications but more importantly be passionate, energetic, and optimistic at heart. Expect to work in a fast-paced, dynamic, and sometimes ambiguous environment.
7+ years of experience, minimally 5 years in Product Marketing, Product Management, or Marketing.Understanding of the cybersecurity market and Threat protection technologies and how they work.Skillful verbal and writing abilities and effective presentation skills are a must.Good interpersonal skills and able to work well with people at all technical levels, all management levels, and with sales organizations.Ability to synthesize information from various sources to form own opinion and gain support from others.Proven track record of driving product messaging out to sales, channel, and customers.BS/BA minimum, MBA or related Master's degree preferred.Fortinet offers employees a variety of benefits, including medical, dental, vision, life and disability insurance, 401(k), paid holidays, vacation time, and sick time as well as a comprehensive leave program.
Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $150,000 - $210,000. Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.
All roles are eligible to participate in the Fortinet equity program. Bonus eligibility is reviewed at the time of hire and annually at the Company's discretion.
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