Director - Product Development

GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.)
is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families.
We celebrate diversity and are committed to creating an inclusive environment for all employees.


GEHA has one mission: To empower federal workers to be healthy and well.


Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care.
We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization.


The Director, Product Development has significant accountability for the competitive positioning of our health and dental plan portfolios, including core value propositions most likely to attract key federal employee and annuitant market segments and audiences.
This includes portfolio driven strategies related to our supplemental programs such as wellness rewards initiatives and our VEBA-led value-add programs.
This person is also responsible for developing and nurturing critical stakeholder relationships both within GEHA and with external strategic business partners and is responsible for leading a team of product managers.


SKILLS Key Duties Develop and socialize the overarching value proposition of GEHA's FEHB and FEDVIP plans to inform a cohesive and robust portfolio meeting the diverse needs and expectations of the federal employee, military retiree and annuitant population; with an initial focus on developing and implementing the overall product strategy for our dental products and for the VEBA plan, aligning it with the organization's goals and needs of plan participants.
Drive delivery of new product launches, from idea stage, to implementation, and post-implementation review.
Develop continuous process for ideation generation, concept evaluation and product life cycle modeling to deploy new and evolving VEBA supported offerings to GEHA members as competitive differentiator.
Collaborate with key stakeholders and strategic vendor partners to extract actionable information from available data points to monitor plan and program effectiveness such as established metrics, goals and KPI's; Collaborate cross-functionally to create effective, accurate and consistent product messaging across all communication tactics and mediums including print and digital.
Develop and enhance vendor relationships through business interactions and outreach.
Stay informed about industry trends, competitor offerings, and regulatory changes that may impact the FEDVIP and VEBA plans.
Explore new markets for expansion to assist with differentiating GEHA's product offering for our members, focusing on FEDVIP and VEBA plans.
Responsible for the development of business cases to support additional/ongoing investment in existing products and the development and implementation of new products, programs, features and benefits.
Provide leadership and direction to a team of product professionals that creates and maintains plan specific value propositions to convey their purpose and role with both the FEHB and FEDVIP portfolios including hiring, onboarding, development, coaching which results in high levels of engagement and successful delivery of key initiatives.
Requirements: Education and Experience Requires a bachelor's degree in marketing, business, communications or equivalent field, additional relevant experience may be considered in lieu of education Requires 10+ years of health care or health insurance related experience, that includes a minimum of 5+ years of people management experience Experience developing and implementing successful product visions & strategy Requires in-depth, technical experience with health care product development Experience in cross-functional collaboration on complex programs in a dynamic environment Requires the ability to work independently Demonstrates sound business judgement driven by data / analytics, influenced by primary consumer research Demonstrates creativity in solutioning when data / analytics are unavailable to support decision making Requires excellent verbal, written and relational skills Requires analytical and logical reasoning skills Proven track record working with both internal and external users & stakeholders to develop & deliver on winning product roadmaps Preferred: MBA or advanced degree Experience in managing or developing dental or other ancillary products Work-at-home requirements Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
Latency (ping) response time lower than 80 ms Hotspots, satellite and wireless internet service is NOT allowed for this role.
A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information How we value you Competitive pay/salary ranges Incentive plan Health/Vision/Dental benefits effective day one 401(k) retirement plan: company match - dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution Robust employee well-being program Paid Time Off Personal Community Enrichment Time Company-provided Basic Life and AD&D Company-provided Short-Term & Long-Term Disability Tuition Assistance Program

Please note that the salary information is a general guideline only.
GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.


The annual base salary range for this position is $155,708 - $219,492 USD.


GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law.
GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant.
We are committed to creating an inclusive environment for all employees.
Our diversity drives innovation deepens connections and strengthens our organization.


GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area.
We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.