Director, Product Marketing
Boston, United States of America
Santander is a global bank with over 160 million customers and 167 years of experience, and we are on a unique mission to significantly grow our presence in the US. It all starts with the launch of our national digital bank in 2024. And as we go, we're building on our core strengths as a company: our global brand, our proprietary technology, and our passionate existing customer base.
As the Director of Product Marketing, you will play an important role in this mission by leading the positioning and successful marketing of our core consumer banking & investment products. checking, high yield savings, CDs, money market accounts
What you'll do:
Lead a team in refining the positioning and messaging for our consumerchecking, high yield savings, CDs, money market accounts and investment services.
Deeply understand our consumer total addressable market, customer needs and target audiences for each product
Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs
Closely partner with Product teams to evolve our value propositions and spearhead go-to-market planning for new launches.Assess product-market fit and monitor product health including conversion funnels, customer engagement and NPS.
Position the team as thought leaders who influence Santander's growth strategy, brand and product roadmaps.
Develop an overall consumer narrative that brings the brand to life through our products. Guide teams across Marketing, Comms, Operations, Customer Support and others in bringing the narrative to life.
Enable a fantastic customer experience in any channel our consumer chooses to engage with us in. Equip the Branch teams with training and playbooks for effectively selling in our consumer products. Partner with the Digital CX team to optimize the online consumer journey.
What you'll bring to the team:
10+ years of experience in product marketing or a related field
2+ years of experience in leading a team, shaping team culture and supporting team members' career development
Experience influencing product roadmaps and leading go-to-market strategy
Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels
Decisive problem-solving, with an ability to cut through complexity to get the most important work done
Masters degree a plus
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education:
Bachelor's Degree or equivalent work experience in Marketing, Community Relations, Communications, Business Administration or equivalent field. (Req)
Master's Degree in Marketing, Community Relations, Communications, Business Administration or equivalent field. (Pref)
Work Experience:
Marketing, 9-12 years (Req)
Financial Services experience and/or experience in regulated industries., (Pref)
Skills and Abilities:
Ability to foster a positive and motivating work environment, encouraging feedback and innovation.
Strong analytical, prioritizing, interpersonal, problem-solving, and presentation skills.
Ability to work with and influence senior management.
Ability to develop and execute effective marketing campaigns.
Comfortable in a highly collaborative environment, with the ability to work within a team and in a matrixed environment.
Must have excellent professional presentation skills, and the ability to interact and engage all levels of management/leadership.
Ability to regularly evaluate workload and prioritize projects.
Exceptional written and verbal communication skills.
Strong leadership, initiative and planning skills.
Advanced knowledge of, and ability to use, all current graphic design programs and supporting creative programs.
Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.
Employer Rights: Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.
Primary Location: Boston, MA, Boston
Other Locations: Massachusetts-Boston,New York-New York
Organization: Santander Bank N.A.
The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.
Salary: $153,000 - $215,000/year
AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO