At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home! The Director of Strategic Pricing is responsible for owning and developing restaurant pricing strategy, building and developing a small Pricing Team, using analytics to test & learn to dynamically adapt and refine tactics, providing pricing recommendations and making pricing decisions, managing pricing-related reporting for key stakeholders, and identifying / implementing more sophisticated pricing processes and tools. High visibility within the company including regular interactions with senior leadership, operations, marketing, menu strategy, and financial planning & analysis.
• Own development and implementation of pricing strategy including price position targets, pricing model (EDLP vs. promotional mix) and pricing architecture guardrails & policies (across menu & store tiers).
• Manage pricing via cross-functional stakeholders & teams to optimize for financial impact & customer perception.
• Own and manage overall pricing transformation roadmap and price change strategy.
• Direct pricing pilots to test & learn including:
• Defining approach to testing, detailing design of specific tests and coordinating rollout/ launch in stores, and using analytics to dynamically adapt and refine pricing tactics.
• Demonstrate strong business judgement in overseeing recommendation of price changes based on historical analyses, competitive price intelligence and inflationary/ cost impacts.
• Develop impactful reporting for key stakeholders and manage compliance for pricing across the organization
• Lead cross-functional team in driving pricing transformation and improving consumer value perception through menu design, pricing / menu architecture, price communications / messaging, promotions and other value levers. Build and develop capabilities of Pricing team.
• Develop strategic pricing processes and corresponding governance for on-going management of price including gathering relevant competitive intelligence, leveraging pricing tools, interfacing with relevant functions in the organization, and measuring the impact of price changes
• Responsible for demonstrating mastery of company data sources across all functions and ability to leverage the data to derive correct insights.
• Manage implementation and use of enterprise pricing tools, extracting maximum benefit from tools
Experience and Education
• Bachelor's degree in finance, economics, marketing, analytics, statistics, business, or related field
• Master of Business Administration (MBA) preferred
• Background in making data-driven pricing decisions and leveraging tools to strategically optimize pricing
• 8+ years of relevant pricing-focused experience
• Restaurant and/or hospitality experience preferred
Knowledge and Skills
• Excellent oral, written, presentation and time-management skills
• Experience using and/or implementing pricing tools, IT-savvy
• Strong executive presence; can build credibility with others in the organization and successfully work via influence
• Strong analytical and decision-making skills including leading data-intensive processes
• Experience in financial analyses, budgeting / planning and forecasting impact of initiatives
• Experience implementing new processes and/or building new teams
• Ability to manage Pricing team
Working Environment •Hybrid role, in office Monday-Wednesday; remote flexibility Thursday and Friday.
