Reporting to the VP, Mass Channel, you will drive our goals – both quantitative (revenue, volume, profit, and share) and qualitative (in-store presence, executive level wiring and training) within your national retailer. You will lead all facets of our business through retailer account teams. You will deliver the right programs, resources and leadership to ensure the account managers can meet their financial, volumetric, and goal targets.
RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with:
Contribute to long-term mass channel strategies and direction.
Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans for retailer.
Allocate resources where the investment has the highest payback, within regions or customers with strategic importance/relevance.
Oversee the annual business planning process, both internally and through formal, Joint Business Planning with the customers.
Monitor market trends and maintain data on competition.
Improve relationships with customers by adding value through expertise and strategic partnerships.
Evaluate return on investment for each customer and the mass segment, and make appropriate adjustments.
Issue clear direction and guidelines with regard to priorities – qualitative and quantitative - both internally and externally.
Contribute to Large Format Leadership Team discussions to ensure retailer representation and influence of overall channel strategy.
Lead all matters for the customers regarding Key Accounts to Santa Monica (SaMo) Sales & Distribution teams and be the voice of Red Bull North America to counterparts in Brand Marketing and Shopper Marketing.
Communicate and implement various team goals across Red Bull North America within customers to ensure full power of brand is activated at retail.
Work with our General Managers and Sr. Directors of Distribution to implement all retailer programs in local markets, taking advantage of local marketing plans to increase national retailer performance across the regions.
Assist team to develop and deliver successful customer programs.
Coach your team for increased productivity.
Spend time with the team in the office and the field to implement our standards.
Lead team to develop thought-leading programs and insights that influence the national strategy.
Lead our priorities, goals, and results across CPM (a long-term business transformation process) as it relates to ALL Key Account processes.
Develop trainings and processes to ensure CPM becomes part of our culture.
Seek for ways to improve and refine.
EXPERIENCE Your areas of knowledge and expertise that matter most for this role:
10+ years of experience in CPG sales (food or beverage experience is an advantage). Experience in Key, Regional or National Account Management (Small Format experience is an advantage). Experience working with a DSD network. Negotiation experience. Leadership experience. Experience analyzing complex trends and data to produce insights. Bachelor's degree or equivalent work experience Must be fluent in English, additional languages an advantage Travel 20-30% Permanent Benefits eligible
