American Express Company seeks Directors, Marketing Analytics & Business Intelligence to drive and execute analytics and business intelligence tactics to enhance the Company's digital acquisition efforts for new and returning customers.Plan a data analytics-based strategic perspective on content and merchandizing tactics.Develop and refine broader cross-channel marketing themes, including incentive and content strategies, customer segmentation, and personalization.Leverage data-driven ideas and opportunities to tune and adjust digital marketing programs to achieve greater effectiveness and efficiencies. Partner with data-analytics and modeling teams to model data for decision making, develop subject matter expertise in a digital marketing landscape, strengthen and ensure consistency in analytics and business intelligence processes and frameworks.
Position requires a Bachelor's degree in Finance, Statistics, Mathematics, Econometrics, Business Administration, Operations Research, Engineering, Computer Science, or a related field, followed by 5 years of progressively responsible experience with transforming large amounts of unstructured data, devising break-down analytics and insights to provide the bridge between data and business strategies. Experience must include 4 years of experience with: translating complex analyses for technical and non-technical audiences; analysis of large datasets; and SAS, SQL, STATA, and MS Excel for spreadsheet modeling and reporting. Experience must include 2 years of experience with: developing functions in R to perform data analysis; analytics and optimization platforms including Adobe Analytics, Adobe DMP, backend SQL-based data reporting tools, Big Data infrastructures, Content Management, Double Click Manager, Excel, Maxymiser, and Test and Target. Experience must include 1 year of experience with data analysis and modeling for digital acquisition and marketing. Telecommuting is available up to 2 days per week.
Job Location: New York, NY
Salary Range: $236,038.00to $240,000.00annually
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit ourColleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
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The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider a number of job-related factors, including experience and location.
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