DTC Marketing Digital Project Manager - HybridApply
Remote type: Hybrid
Locations: Bloomfield, CT; Austin, TX; Nashville, TN; St. Louis, MO; Minneapolis, MN
Time type: Full time
Posted on: Posted 2 Days Ago
Job requisition id: ********
SummaryAn exciting opportunity to shape the work of Marketing at The Cigna Group! This role is part of our Individual and Family Plans (IFP) business.
This role will be responsible for managing and orchestrating the marketing campaigns supporting Cigna's IFP business (both Medical and Dental) with a focus on digital asset management, direct response campaigns, customer retention, broker engagement, online tool support, and more. You will work with our internal partners including those in Marketing Strategy, IFP Product, Cigna Brand, Creative, Digital, PR, Research, Customer Communications, Corporate Communications, Social Media, Events & Sponsorships, and Legal & Compliance – to help create marketing communications that stand out in the minds of our brokers/consultants and customers. In addition, the role supports our Broker communication efforts with copywriting, editing and proofing - so we are looking for someone comfortable drafting and writing copy as well!
High-level ResponsibilitiesBe a Subject Matter Expert for Marketers related to workflow tools, Compliance, IFP budgeting, online properties and other required systemsManage high-profile campaign work from end-to-endBe a key Contributor for Broker marketing work (both Medical and Dental)Partner with the IFP business to help identify gaps and opportunities within MarketingDraft professional marketing content to support our Broker partnersDetailed ResponsibilitiesManage the IFP Open Enrollment campaign work (including work with internal creative agency, external creative agencies, and project management for the D2C and Broker support of Open Enrollment)Manage a full review of our Open Enrollment projects post-implementation to document best practices and identify gaps or concernsSupport marketing submissions of Marketing Compliance and State Insurance filing processesAssist with development of creative briefs and input briefs for use with vendors/agenciesInteract and manage vendor relationships for IFPManage URL Production for all Dental and Medical Marketing documentsAssist with online tool development, testing, and deploymentAssist with digital projects related to Cigna.com, mycigna.com, the Broker portal, and other associated web propertiesManage IFP marketing budget across all campaigns and review and approve invoicesSupport creative needs for IFP Medical and Dental businesses, Broker communication, and Cigna Healthcare Small Group business needsDraft email and minor creative content for Broker support on an as-needed basis (quick turn)Assist with campaign tracking implementationIdeal candidates will offer:3+ years of relevant work experience at an Enterprise or AgencyBachelor's degree strongly preferred; MBA or Masters Degree desirableFamiliar with products from the Adobe and Salesforce marketing suitesExperience with workflow management applications such as Wrike, Workfront, Asana or MondayBackground drafting business communication and/or sales support content and messagesAnalytical mindset that can understand complexity, yet strives for simplicityMulti-channel marketing experience on a direct-to-consumer, analytically-driven marketing teamExperience managing both internal and external creative agenciesExperience in developing and executing against marketing plansStrong project management skills; able to define tasks, establish schedules and influence partners to deliver on strategic objectives—and on time and on budgetForecasting and budget management experienceAbility to work effectively in dynamic, rapidly changing, team-based environmentMust balance high-priority, long-term projects with short-term, immediate deadlinesProven ability to lead in a heavily matrixed environmentAbility to foster collaboration and value others perspectivesHealth insurance industry experience a plus, but not requiredAbility to work from a Cigna office 3 days a week, as directed by the businessCompensation and BenefitsFor this position, we anticipate offering an annual salary of 76,300 - 127,100 USD / yearly, depending on relevant factors, including experience and geographic location. This role is also anticipated to be eligible to participate in an annual bonus plan.
We want you to be healthy, balanced, and feel secure. That's why you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays.
About Cigna HealthcareCigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Equal Opportunity Employment Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: ******** for support. Do not email ******** for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
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