As a Digital Strategist on the Ecommerce team, you will design & execute ecommerce strategy aimed at improving KPIs & store performance, manage on-site development initiatives & be a key part of larger web development projects. The ideal candidate for this role has extensive experience with digital strategy and web design - a strong understanding of brand positioning, UX/UI, digital best practices, CRO, performance metrics and experience working within the Shopify ecosystem. You will act as an outsourced ecommerce manager for many different brands. You must have the ability to identify high-leverage opportunities for ecommerce brands that help to maximize growth on-site. You'll serve as a valuable partner to our DTC clients, helping them improve store performance and on-site experience - from optimizing UX/UI to defining brand positioning & optimizing user journeys. You are creatively minded, strategic and data-driven. You love DTC brands, are passionate about growing them and have a finger on the digital pulse of what brands are doing now.
Had You Been With Us Last Year, You Would Have:
Executed a variety of on-site initiatives that had serious results for ecommerce clients across multiple verticals
Been a key partner to Design & Development teams: driving development & design projects to the finish line on-time
Ideated new & creative ecommerce strategies for clients and spearheaded site optimization efforts on our Clients' Shopify sites
Analyzed performance metrics monthly and quarterly to come to actionable conclusions to drive growth
Defined, led and drove CRO roadmaps and initiatives with effective on-site strategy
Oversaw the creation and experimentation of creatives and brand content, providing meaningful feedback
What You'll Do:
Own the ecommerce & web strategy for brands, with the goal of growth and maximizing CVR & AOV. You'll work to constantly optimize the customer journey and KPIs as defined in your strategy
Manage product listings & changes in the Shopify backend, recommending high value apps
Manage a team of Developers when needed to assist in execution and implementation of site initiatives
Plan and implement an ecommerce strategy which aids in achieving company-wide growth goals
Strategize and execute eCommerce activities across all digital channels
Manage website, site navigation, roadmap, and enhancements to optimize customer experience
Work with designers to continually improve UX/UI & design, providing meaningful direction and effective briefs to translate client needs & wants into actionable items
Requirements
To Be A Good Fit For This Job, You Must Have:
5+ years of relevant experience with DTC eCommerce and web platforms (Shopify Plus preferred)
Have a deep understanding of digital ecosystem
Experience with Google Analytics, Google Search Console and Google Optimize
Experience tracking, analyzing & interpreting eCommerce KPIs (savvy with numbers)
Ability to incorporate brand / visual design into a brand's growth strategy
Demonstrated ability to effectively manage and optimize eCommerce sites & stores
Action-oriented with a "roll up your sleeves approach"
Strong strategy and analytics skills
A desire to get your hands dirty in a small company where your work matters
Startup scaling experience a plus
Klaviyo experience is a plus
Ability to manage relationships with founders being client-facing
Knowledge of online media, brand marketing, marketing strategy, creative best practices, and have the ability to be creative with audio and digital client solutions, a plus
Strong people skills and the ability to present effectively
You have management experience or desire management experience (to manage a team of 2 - 10 over time)
You are a team player, smart, adapt well with change and have a positive attitude
You are motivated by success and delivery top quality work
Benefits
Competitive Salary
Ability to work from home or remote (across multiple US timezones)
Work with exciting and exclusive brands
Ownership over strategy, creative recommendations, and site updates
Health Care Plan (Medical, Dental & Vision)
Retirement Plan after one year (401k)
Life Insurance (Basic)
Paid Time Off (Vacation, Sick & Public Holidays)
