Position OverviewThe Enrollment Communication Specialist plays a vital role on the Enrollment Communications team, focusing on targeted enrollment messaging and communication to prospective and continuing students, families, the campus community, and the general public.
The primary function of this position is to develop and coordinate data-driven communications delivered to a diverse, prospective student audience to increase engagement and enrollment at Winston-Salem State University.
Responsibilities include assisting in developing and maintaining a comprehensive communication plan for the Admissions Department in collaboration with the Director of Enrollment Communications.
The ideal candidate will have a robust knowledge of CRM (Customer Relationship Management, e.g., Admissions Pros, Slate, SalesForce, etc.) tools or be highly proficient at data management to design and implement a comprehensive CRM strategy that aligns with the university's enrollment goals. The candidate should also be able to identify opportunities to leverage the CRM to improve customer interactions and streamline processes.
Key Responsibilities:Develop and execute targeted marketing campaigns based on customer segmentation and behavior analysis.Troubleshoot CRM issues, perform regular updates and coordinate system enhancements in collaboration with the CRM captain.Analyze customer data and behavior to identify trends, insights, and opportunities for improvement.Create and deliver regular reports on CRM performance, customer engagement metrics, and campaign effectiveness.Work closely with marketing and enrollment management teams to ensure alignment and effective use of CRM tools.Monitor campaign performance and make data-driven adjustments to optimize results.Must maintain strong writing skills for targeted messaging across various platforms.The position will report to the Director of Enrollment Communications.
Position InformationPosition Number: 160009
Working Position Title: Enrollment Communications Specialist
Building and Room No.: Alumni House 202
Appointment Type: Permanent Full-Time
Normal Work Schedule: Monday – Friday, 8 a.m. – 5 p.m.
Requirements and PreferencesRequired Skills: Bachelor's degree and three years of experience related to the area of assignment or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Experience: 3-5 years experience in an enrollment communications role at an institution of higher education.
Required License or Certification: Valid US Driver's License
Salary: Commensurate with education and experience
Open Date: 11/02/2024
Close Date: Open Until Filled
Special InstructionsA criminal background check will be conducted on the finalist candidate before the offer of employment. If no applicants meet the required knowledge, skills, and abilities, management may consider other applicants. Salary will be determined based on competencies, equity, budget, and market considerations.
Your application will not be complete until you receive an online confirmation number at the end of the application process.
Winston Salem State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran and National Guard.
If you have general questions about the application process, you may contact Human Resources at ******** . Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call ******** .
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