Executive Director Marketing Strategy, Schools, Colleges, And Units

Executive Director Marketing Strategy, Schools, Colleges, and UnitsJob Title: Executive Director Marketing Strategy, Schools, Colleges, and Units
Location:
Pay Range: $121,000 - $135,000
Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate's education, training, work experience and key competencies; the university's strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level: S6
FLSA Status: Exempt
Hours: Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type: Full-time
Campus:
Unionized Position Code: Not Applicable
Job Description:
Reporting to the AVP of Marketing Strategy, the Executive Director of Marketing Strategy (ED) serves as the lead Marketing Strategist for all Schools/Colleges, designated business and/or academic units as part of Signature Programs, and special projects as assigned. An extremely effective communicator and collaborator who activates channel teams to co-create and then execute marketing strategies. A strategic thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector and understands how marketing efforts can work together to build our brand and advance goals. A modern marketer thinks in a holistic way and knows how to bring together creative producers and communicators to develop and implement effective marketing campaigns. Ensures channel owners are empowered and engaged in bringing their expertise to the table to co-create effective integrated marketing strategies. The ED partners with units to understand business goals and objectives and translates those into targeted marketing strategies. Directs a team as they partner with designated schools/colleges and business/academic units and others to bring marketing strategies from concept to completion. These campaigns should leverage research insights to drive tangible, measurable results.
Education and Experience:
Bachelor's degree and a minimum of five (5) years in marketing strategy development.Minimum of two (2) years leading projects and cross-functional teams.A track record of implementing major national omnichannel marketing campaigns which meet or exceeded stated measurable goals.Experience in higher education or student recruitment strongly preferred.Skills and Knowledge:
A big-picture thinker, able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing.Deep understanding/experience of brand expression and how to bring a brand to life.Must work well with a wide range of people including senior executive and administrative staff; deans, faculty; students.Can manage stressful situations in a solution-oriented way with a positive attitude.Comfortable working irregular hours. Demonstrated ability in managing staff and teams.Ability to oversee and execute multiple projects simultaneously/effectively under last-minute deadlines and changing priorities. Is proactive and takes initiative.Functions effectively (independently and as a member of a team) has willingness to assist with routine/last-minute projects. Excellent ability to collaborate with marketing channel experts to co-create effective integrated marketing plans from concept through completion.Ability to partner with schools/colleges and Digital team to successfully strategize and help drive implementation for targeted digital advertising campaigns aimed at helping achieve overall S/C recruitment goals.Close visual acuity to perform tasks related to the production of content.Ability to perceive the nature of sounds at normal speaking levels with/without correction.Responsibilities:
Directs and stewards the overarching marketing priorities strategic plan supporting schools, colleges, and business/academic units.Partners with Marketing channel teams to co-create impactful marketing strategies to advance targeted goals.Works closely with schools, colleges, and business/academic units, team, and other marketing teams to ensure effective prioritization and planning annually.Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities.Works with other leaders to ensure marketing programs roll out on time and on budget.Serves as lead marketer on special projects as needed.Responsible for ensuring dozens of marketing programs and campaigns roll out on-time and on-budget.Directs the development of marketing plans and related materials, in partnership with channel teams.Deeply understands partners' business goals to ensure integrated marketing solutions advance key partner objectives.Helps team members trouble-shoot challenges.Has a solid understanding of contemporary approaches to brand stewardship.Responsible for developing strong, trusting relationships with partners, and ensuring a coordinated approach marketing and advertising efforts.Reviews, directs, guides, and mentors. Attends partner meetings.Works closely with schools/colleges and business/academic unit marketing teams to ensure effective prioritization and planning annually.Ensures teams effectively translate strategy to operations.A problem-solver, they ensure dozens of projects stay on-time and on-budget. With an ability to spot and mitigate potential issues, this individual builds and manages relationships and mobilizes resources to meet goals.With a high degree of emotional intelligence, they ensure their teams are positioned as strategic marketing partners for the assigned business/academic unit.Provides counsel to AVP or CMO and collaborates on building a best-in-class marketing operation. Stays up-to-date on industry trends.Other duties as assigned.Physical Requirements: Not Applicable
Tools/Equipment: Not Applicable
Application Instructions: In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University: Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.
About the Syracuse area: Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement: Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans: Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University's contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Diverse and Inclusive Campus Community: Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations, and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

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