At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Overview The Field Marketer is a market segment expert responsible for driving demand through field programs. With a strong understanding of both internal and external factors that affect the segment - through research, analysis, stakeholder relationships, and market knowledge - the Field Marketer drives the segment marketing strategy in alignment with sales/distribution and New Business Team Lead. This individual will drive innovation while continuously optimizing foundational channels and tactics that drive quality pipeline and leads for sales/distribution teams. Working closely with other segment leads and Team Lead, the Field Marketer will develop and execute solid annual and quarterly plans. Regular reporting on performance metrics is critical to monitor overall and individual campaign tactics and plans, pivoting and optimizing when required.
Key Responsibilities Own the demand generation strategy for specific segments in alignment with broader marketing strategies and goals to build cohesive field marketing plans.Drive segment strategy with expert knowledge of market, whitespace opportunities, and a strong understanding of sales processes.Anticipate trends/opportunities and innovative ways to increase impact and reach into the segment.Understand the competitive landscape; provide recommendations on how to position SAPC solutions against it.Develop solid quarterly marketing plans with impactful multi-channel campaigns to drive pipeline and achieve targets.Establish strong relationships with key segment distribution leads to ensure strategic priorities are aligned.Effectively communicate and predict the health of the pipeline and predict pipeline delivery for respective segments based on planned activities.Fully leverage Martech stack to assist with targeting approach – Demandbase One audience orchestration across channels.Ensure clear communications and processes in place for distribution teams to understand campaigns in market and the follow-up required.Ensure timely and quality execution of plans, working with program manager and shared services.Measure, analyze, and report on the impact of campaign and demand activities on the pipeline.Monitor and report on lead volumes, conversion rates, and make suggestions to improve quality to achieve global targets.Prepare reporting and results in accordance with current scheduling cadence.Track marketing best practices, monitor industry and association trends, and make recommendations accordingly.Define and integrate partner marketing strategies where appropriate to increase/expand audience.Share plans/strategy with corporate partners for them to support the segment appropriately.French is a plus.Key Stakeholder Relationships SDR segment leadsMarketing Shared ServicesLocation Anywhere in North America - U.S. or Canada, hybridBring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. At SAP, you can bring out your best.
We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is proud to be an equal opportunity workplace and is an affirmative action employer.
EOE AA M/F/Vet/Disability Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes in pay transparency and provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000 - 216,000 USD.
Requisition ID: 403867 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
#J-18808-Ljbffr