Franchise Lead OC/PC HU Location: Budapest, Hungary (hybrid)
Introduction to Role: FL effectively manages commercial strategy within relevant therapeutic area, dedicated product/s brand planning process and executes marketing activities associated with the brand plan/s.
Accountabilities: Responsible for creating and managing marketing product strategy based on deep therapeutic area and product knowledge including relevant clinical trials and data in assigned TA and gathering and consolidating inputs. Responsible for consolidation of sales, access and medical inputs and building the Brand plan, identifying the key business drivers and detailing commercial tactics for relevant dedicated products detailing. Responsible for development of Business operating plan, including phasing of the marketing budget associated with Brand plan marketing activities. Responsible, as per the Brand plan, for preparation of brand campaigns and all promotional material required for effective product promotion in line with AZ promotional standards and relevant SOPs. Responsible in close cooperation with medical for managing internal training events and external promotional events. Responsible for leading regular Brand meetings to regularly monitor product performance and performance indicators and situation analysis, using all sources of market data to develop market models which allow product strategies to be optimized. Participates with relevant Sales Manager at regular area meetings to regularly monitor sales performance in particular regions. Responsible for achieving agreed sales and marketing goals and cost targets. Responsible for phasing of Direct Marketing cost and Enigma validation. Responsible for maintaining trustful and mutually beneficial relationships with selected Key external experts (KEES) within TA, by demonstrating the knowledge of the key attributes of external environment – treatment guidelines and oncology centers infrastructure, diagnostic landscape in relevant disease area, patient flow as well as insights from payers and policy makers. Responsible for planning orders of drugs from production companies in cooperation with logistic department. SFL is responsible for mentoring and coaching of Product manager/s within relevant therapeutic area – if applicable. Ensure all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation. Comply with valid EU and national legislation, the European Federation of Pharmaceutical Industries and Associations Code of Practice on the Promotion of Medicines (the "EFPIA Code") and this AIFP Code of Conduct (the "AIFP Code"), where the latter do not conflict with the former. Obligation to act in accordance with AstraZeneca and SHE policy and standards, report all accidents (including traffic accidents), occupational diseases, incidents and other abnormal deviations to Line Manager and SHE Coordinator. With reference to the applicable internal AZ pharmacovigilance documents each AstraZeneca employee faced with information concerning the safety of use of AstraZeneca products has a duty to pass this information provably within 24 hours to an employee who is responsible for pharmacovigilance. Non-transmission of such information is considered serious misconduct, with possible consequences arising from employment relations. Each AZ employee reports to the authorized employee suspected defect or counterfeit of AZ medicines. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Actual responsibilities, tasks, and duties of the jobholder might differ from those outlined in the JD and other duties, as assigned, might be part of the job. Your line manager can assign tasks outside this job description. Management reserves the right to revise the job description. Crucial Skills/Experience: Product management experience, deep product and disease knowledge, understanding the benefits and potential barriers to effective treatment in the assigned TA and dedicated product. An understanding of pharma business, strong understanding of AZ's value proposition for each customer and external stakeholder. Ability to engage customers and external stakeholders on value proposition in the context of their individual needs, e.g. clinical efficacy, testing, access solutions. Adapt style, content and formats according to customers' needs. An understanding of Marketing Planning process, Forecasting, Budgeting, Market Researching as part of cross-functional teamwork, showcase strong ability to work within the team. Written and oral English. Driving license. Therapy area knowledge and at least 3 years marketing experience is a qualifying criterion for the senior position. Coaching and mentoring skills is a qualifying criterion for the senior position. When we put unexpected teams in the same room, we fuel daring thinking with the power to encourage life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and adventurous world.
Why AstraZeneca? We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. Crafting the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it. Driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. To improve their experience and outcome. In Commercial Leadership we have to be accountable. A specialised team of trusted BioPharmaceuticals experts. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation.
Ready to make an impact? Join our Biopharmaceuticals Business Unit today!
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