Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what's possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award-winning brands, Ashton Woods and Starlight Homes. The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The Starlight Homes brand builds homes specifically for the first-time homebuyer, offering affordable homes with well-executed designs and quality finishes for buyers looking to make the dream of home ownership a reality. The company's commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated homebuilders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service.
Headquartered in Atlanta, Georgia, Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Nashville, Orlando, Phoenix, Raleigh, San Antonio and Tampa.
Position Overview:Reporting to the Vice President of Sales & Marketing, this position is responsible for assisting in the development and delivery of Sales and Marketing goals to maximize the Division's profitability and operating metrics. The primary goal of the General Sales Manager is the recruitment, development, retention and achievement of the neighborhood(s) business plan and goals. This position is also to train and prepare through experience and mentoring to ultimately take on the position of Vice President of Sales & Marketing.
Responsibilities:Recruiting, Hiring and Retention of Sales TalentSales Training and Development of Sales TalentLeveraging Technology Tools and Systems (CRM/ Marketing Automation, Dynamic Builder/LMS/Sales Performance)Participant in the Design, Analysis and Execution of Compensation and Reward programsCollection and Competitive Analysis used for neighborhood positioningConsumer/Community Sales Manager voice in the Product Evaluation/Design processesMerchandising (Models/Signage/Collateral Materials/Advertising)Neighborhood level Marketing/Budget Development and ControlDeliver Stated Business ObjectivesSales Training and Development in the Sales Offices and at Sales MeetingsEffective Implementation of Advertising and Incentive CampaignsImproving the Results of Community Sales ManagersUnderstanding and Utilizing Web Based CampaignsAnnual Budget Development and PlanningMatching Customer Desires with Products and ServicesHuman Resource/Management Best PracticesCommunication of Simple and Complex TopicsExceptional Customer ServiceDeliver the Division budgeted sales objectives at or above the % CM contained in the annual budget.Participate in Weekly Backlog Meetings and Drive Accountability to ensure a high quality of Purchasers in BacklogEnsure that all contracts add to Division profitability.Leverage the approved Lender Marketing Agreements to utilize the best programs to provide customers with competitive financing options.Ensure competitive pricing and product in all communities – chart competition monthly & price to market.Build and maintain a disciplined sales force that sells homes, enhances operational efficiency with clean contracts and promotes customer satisfaction. Ensure Community Sales Managers actively aid the building and administrative teams to reduce cycle time and minimize conflicts with customers.Train sales team regularly to enhance selling skills, set customer expectations and maximize profitability.Participate in the product development process to include prototype walk refinements.Drive the performance of the Sales Team to deliver Division Customer Satisfaction goals.Administer the sales, contract and if necessary, speculative home process to ensure a quick start time.Awareness and ownership of sales and marketing expenses to keep them at or below annual budget amounts.Provide feedback and coaching to Community Sales Manager based on video shops, real shops, Sales Fusion and mortgage trainings.Participate in conducting an annual and semi-annual review with all direct reports.Qualifications:Bachelor's Degree in business or related fieldsValid Driver's License is requiredMinimum two years' experience in New Home Industry with on-site sales experienceExperience in a highly focused Customer Engagement and Satisfaction modelPrior experience as a sales/marketing manager with a volume builder with past closings of 200+/yearComputer Literacy with proficiency in CRM/Sales Performance Management systemsMarket analysis skills (to include supply/demand and demographic data)
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