At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home! This individual will be responsible for leading, managing, and administering the Cracker Barrel Gift Card program, collaborating with cross-functional teams to grow sales and customer satisfaction. Work with day-to-day teams and leadership to develop and distribute monthly/quarterly/annual reporting on gift card marketing across third party, in-store, online, and B2B.
Gift Card Program Development and Supporting Analytics
• Monitor and analyze Gift Card sales through various databases and publish/QC dashboard reporting to appropriate stakeholders
• Prepare Gift Card program reports including revenue, redemption, response, and engagement relative to total company sales performance for various customer segments
• Create, report and forecast financial plans for the Gift Card program
• Submit regular progress reports for the Gift Card program details including actual and projected sales, general sales observations, recent activities and short-term plans for existing and targeted accounts, marketplace trends, and pricing/contracting developments, competitive activity
• Facilitate, prepare for, and lead monthly and year-end business reviews
Cracker Barrel Gift Card Program
• Develop short-, mid- and long-term Gift Card plans and sales objectives aligned with brand priorities and execute sales and marketing strategies to support plans
• Work cross-functionally with internal resources (Merchandising, Guest Relations, and Retail Operations) to increase the Gift Card program sales, maintain guest satisfaction, and formulate program policies and procedures.
• Develop seasonal promotions initiatives to facilitate growth. Collaborate with retail team seasonal accents to help sell cards and increase average order size.
• Coordinate with Merchandise group to ensure 100% satisfaction on card orders and inventory management. Integrate with Guest Relations bulk sales and develop approval process to protect brand reputation and image
• Establish and manage a distributor network to target the B-to-B business. Directly manage outside sales force and protect and service internal house accounts. Manage the third party distribution channel and develop business plans that continue growth of the program. Assists with new distributor contract negotiations.
Experience and Education
• Bachelor's degree in Finance, Accounting, Marketing, Statistics, Business or related field (or commensurate experience) required.
• 5+ years experience managing and leading Gift Card programs (preferably in hospitality or retail industry)
Knowledge and Skills
• Strong analytical skills and experience using data to drive decisions. Ability to apply analytical and critical thinking skills towards development of program strategy and solutions to day-to-day issues
• Demonstrated ability to effectively collaborate with internal and external partners where priorities and participation shift.
• Expert project management skills and attention to detail
• Proficient in Microsoft Office (Outlook, Excel, PowerPoint, etc.)
• Exposure to dashboarding tools such as Tableau or PowerBI, etc.
• Flexible and adaptable to shifting priorities, ambiguity, and rapid change
• Ability to be curious, extremely organized, and analytical.
• Comfortable in a fast-paced environment
• Able to collaborate with internal/external teams and vendors
• Able to manage multiple tasks simultaneously
Work Environment •This role has the ability to be remote, however occasional travel to the home office is required. NOTE: Racism, either overt or perpetuated through unconscious bias, has no place at Cracker Barrel Old Country Store, and both our Mission and People Promise are firmly rooted in the principle of valuing what everyone brings to the table. Our employees work hard to ensure that our brand, which is grounded in genuine hospitality and nostalgia, represents only what is good about those things. While our décor and food may harken back to earlier times, our inclusive culture and beliefs about equality and diversity do not.
