Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe"™"
Our Values
One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop Learning
We cultivate a culture where it's safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We're problem solvers, focusing on how to best move forward when faced with obstacles. We don't dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our Differences
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
As theGlobal Brand Strategy Director, you will be at the helm of defining and evolving brand narrative and strategy Tinder - the world's most popular dating app. Working closely with marketing, product, and creative teams, you'll be responsible for building strategies that inspire award-winning campaigns, deliver strong top of funnel growth, and build a meaningful brand with users worldwide.
You will set the strategic direction for Tinder's marketing initiatives, develop brand and product marketing narratives, and create the briefs that spark breakthrough creative ideas. You'll also be tasked with identifying global consumer insights, cultural trends, and market dynamics to ensure our brand resonates with our audience, wherever they may be.
We are looking for an insights-driven strategist who is at the forefront of culture, and who has the tenacity and business acumen to dig into hard consumer and business problems.. If you have a deep understanding of tech, digital culture, and the dating landscape—and you love turning insights into action—you'll thrive in this role.
Where you'll work:This is a hybrid role and requires in-office collaboration two days per week. This position is located in Los Angeles CA or New York NY. In this role you must be ok with working some global hours (EU/APAC).
Key ResponsibilitiesTranslate complex consumer insights, cultural trends, and market dynamics into strategic briefs that guide Tinder's marketing and creative initiatives.
Develop creative briefs, comms frameworks, and campaign ecosystems for multi-channel brand campaigns aimed at transforming brand perception globally.
Stay on the cutting edge of cultural, economic, and industry trends that influence dating and relationships, cascade this information globally, and use it to create compelling marketing strategies.
Collaborate across markets to create playbooks and frameworks rooted in insights and culture that create consistency globally, but also can flex to reflect regional nuances.
Foster innovation and bold thinking, pushing the boundaries of what Tinder can achieve in the tech and dating industries.
Support marketing managers to develop post-campaign reporting, and to pull out the most important insights and learnings that can inform future strategies.
Qualifications10+ years of experience in brand strategy for high-profile consumer brands, with significant time spent in a leading brand strategy agency and/or in-house role.
Deep expertise in consumer insights, research, and cultural trend analysis, particularly within the tech and digital landscape.
Proven experience developing creative briefs that lead to hard-working, effective campaigns.
Highly autonomous and proactive, with an ability to understand complex problems and make informed decisions.
Strong copywriting skills and the ability to express complicated ideas into everyday language.
A creative and forward-thinking mindset, with the ability to inspire innovative solutions and groundbreaking creative campaigns.
Strong leadership skills, with a track record of collaborating with cross-functional teams and managing stakeholders across markets.
Exceptional communication skills, with the ability to translate insights and strategy into actionable briefs that inspire creative teams.
Business acumen, with the ability to understand key business performance strengths and gaps in order to identify the biggest opportunities.
$ 185000- $205000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles or New York. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
Commitment to Inclusion
At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
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