Position Summary:
Support development of integrated communication programs for the successful positioning primarily for new ASP Products to support regional commercial demand generation and solutions across channels. This includes but is not limited creation of launch packages: copywriting, social media management, graphic design, digital website development and email marketing templates. You will be the marketing team's expert for creating ICPs to support existing and new products global.
Duties and Responsibilities:
Under general direction and in accordance with all applicable government laws, regulations and ASP policies, procedures and guidelines, this position:
Partner with global commercial marketing, product management, and sales to produce relevant content for integrated communication plans ICP (PPTs, whitepapers, videos, website content, training materials, etc.)
Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives
Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.)
Lead tactical areas of creating initiation product launch packets (tools development, email campaigns, content development and social media planning)
Define branding strategy for presence at trade shows, customer experience centers and conferences
Performs other duties assigned as needed
Qualifications:
6+ years of experience in marketing and content creation
Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience
Experience working across the organization managing projects and keeping people accountable to deadlines
Proficient in Microsoft Office, Adobe Suite, G Suite, and social media management software
Experience using Marketing Automation tools
Experience with Client Management Relationship (CRM) Software, e.g. SalesForce
Experience in B2B channels, with proven ability to execute marketing programs
Familiarity with Healthcare systems (example: clinical personas, GPOs, tenders etc)
Experience in content marketing, strategizing and developing creative content with a keen eye for detail
Comfortable using collaboration and project management tools
Leads with a digital-first mindset, while possessing the traditional marketing skillsets for balancing diverse audiences
Strong communication: able to take technical and clinical details of software and translate it to the benefits for the user
Metric-driven and analytical: ability to prioritize, drive and complete projects using both data and company needs.
Ability to develop and nurture customer relationships through diverse and creative ideas
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.