Group Marketing Lead - Rheumatology & Gastroenterology, GulfApply locations: United Arab Emirates, Dubai
Time type: Full time
Posted on: Posted 2 Days Ago
Time left to apply: End Date: January 24, 2025 (3 days left to apply)
Job requisition id: R-78698
At Lilly, we unite caring with discovery to make life better for people around the world.
We are a global healthcare leader headquartered in Indianapolis, Indiana.
Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.
This role involves leading the META-Gulf Rheumatology and Gastroenterology Brand Team and collaborating closely with various functions such as PRA, Medical, Sales, OCE, Regulatory, Finance, E&C, Legal, Corporate Affairs, IBU, and Global.
The goal is to achieve strategic objectives for the Rheumatology and Gastroenterology Portfolio.
Key Responsibilities: Brand Strategy, Operations and PerformanceLead overall marketing strategy, customer plan, business plan and operational plans.Responsible for HCP marketing strategy.Engage with and influence senior management.Identify insights for customer targets and integrate into brand strategy.Define, design and deliver remarkable customer experiences.Omnichannel Planning and ExecutionDrive the Rheumatology and Gastroenterology brand team to develop an omnichannel strategy.Execute customer plans to deliver annual business plan goals.Manage the operational budget across the portfolio.Content Strategy / Solution ExecutionMaximise the utilisation of the IBU content factory.Develop core content and tactics to be used across channels.Analytics and AssessmentLead regular performance reviews and assessments.Leverage analytics to adapt to evolving customer needs.Thought Leader EngagementBuild long-term relationships with critical TLs and medical societies.Drive the brand team to develop TLs engagement strategy.Communication, Influence and Strategic AlignmentBuild trust with the sales team(s).Ensure alignment and communication with key functional partners.Governance, Leadership & ManagementRecruit, develop and retain marketing talent.Manage performance and development of direct reports.Basic Requirements: At least 5 years brand marketing experience in the pharmaceutical industry.Demonstrated track record of delivering results.Strong strategic thinking/problem solving skills.Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions.
If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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