The Growth Marketer's primary responsibility is to create and design marketing programs (campaigns and tactics) that will drive revenue for Covered and our Business Partners. They will work closely with our Business Development and Partner Success teams to deeply understand Covered's Partners' core business models and translate that knowledge into differentiated and effective marketing strategies that will be executed in a B2B2C mode. This role will ensure Covered's brand remains consistent and captivating across the various industries we serve (Mortgage, FinTech, Auto, etc.) Beyond customer acquisition, this position will provide a 360 approach to scale conversions while driving customer engagement and retention. This role will fill in opportunity gaps across all funnels and optimize strategies to achieve our business goals and commitments. This role will combine a mix of high level strategic thinking while translating business programs into compelling marketing programs, complemented with a scrappy, roll up your sleeves approach that makes driving the business fun.
Position ResponsibilitiesExecute high-converting marketing strategies based on data and analytics translating into the build out of industry specific marketing programs e.g., email, SMS, video, etc.Identify opportunities to scale business, acquire new partners/consumers, and drives customer retention while addressing gapsDigital marketer; works closely with Partner Success and Business Development teams to build out Business Partner specific strategic marketing programsMix of high level strategic thinking, translating business strategy into marketing programs, scrappy/roll up the sleeves to drive revenue growthUnderstand partner business models, translate into strategy for marketing programs that drive revenueResponsible for the creation of presentation materials containing marketing strategies and programs to be shared with Business Prospects and Partners with the goal of supporting the creation of and expansion of Business PartnershipsPartners closely with Performance Marketing Specialist to ensure marketing programs are implemented and executed flawlesslyProvides Business Partner and industry (Mortgage, FinTech, Auto, etc.) knowledge and insights to peers in marketing to support the creation of world class content and materialsOptimize and monitor campaign strategies across all marketing channels and provide reporting on key metrics both to internal and external stakeholdersDevelopment of both B2C marketing content to drive campaign conversion in addition to B2B thought leadership content to support the Business Development selling cycleManage and prioritize multiple projects simultaneously, from concepts to deliverablesWork is thorough with attention to detailExcellent written and verbal communication skillsStrong aptitude for technology and other office productivity tools, with an aptitude to learn new software and systemsAbility to work independently and as a collaborative member of a teamAll other duties as assigned Experience and EducationBachelor's degree in related field5-10+ years of experience as growth marketer, marketing strategist or marketing leaderInsurance industry experience strongly preferredAbility to translate the specifics of a Business Partners' core business model into a set of targeted marketing models to drive acquisition, engagement and retentionExperience with data driven targeted marketing techniquesStrong copywriting skills resulting in captivating and effective contentDeep expertise determining unique opportunities based on Business Partner workflows and available data to design B2B2C marketing programsExperience developing and managing consumer facing content calendars and materialsDemonstrated ability to design and create thought leadership content to promote Covered's leadership role in the Insurtech industryHungry, humble, proactive and nimbleAble to manage competing priorities in a fast paced environment as the company is experiencing rapid growthDemonstrated expertise in building solid Business Partner relationships built on integrity and trust to maximize opportunities and create win/win resultsWork is thorough with attention to detailExcellent written and verbal communication skillsStrong aptitude for technology and other office productivity tools, with an aptitude to learn new software and systemsAbility to work independently and as a collaborative member of a team Essential Job FunctionsWork Environment: Denver, CO HQ or RemotePhysical Demands:Must be able to sit for extended periods of timePossess visual acuity in order to see a computerMust possess manual dexterity in order to work on a computerMust have command of english language to effectively communicateMust be able to hear clients, partners, and internal staffOpportunistic travel as may be required Why Covered?The best-in-class B2B2C embedded insurance marketplace built specifically for the mortgage, fintech and auto industries. We combine award-winning digital insurance experiences, innovative technology, and industry-leading compliance programs to help our partners build a fully digital insurance experience using our APIs, pre-built UI components, White Label platform, and full-service licensed stack.