Title: Growth Marketing Manager
Location: Washington, D.C.
Salary: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.
Reports to: Caroline Volz, Director of Growth Marketing
Travel: Occasional travel may be required
Position Overview
Tuckernuck is looking for a dynamic Growth Marketing Manager. This person will be responsible for project management and execution of paid strategies as well as analyzing performance data. The position encompasses managing performance across paid channels such as Paid Search, Paid Social, CTV, and Affiliate marketing. This person will be encouraged to help build out a testing roadmap based on market trends to improve channel efficiency and performance. They will have strong analytical and technical skills, with the ability to interpret complex data and turn insights into action.
Core Responsibilities
Drive paid media strategy and performance to achieve digital marketing goals within budget across performance channels such as paid search, paid social, affiliate and connected TV retargeting
Ensure efficient and effective execution of all paid media campaigns
Manage the day-to-day relationship with the media agency
Lead the strategic efforts in partnership with the media agency across all performance digital platforms
Maintain close partnerships with media partners such as Google, Meta, Tiktok, Pinterest and more
Drive and manage the testing roadmap for performance channels
Analyze key KPIs such as impressions, revenue, CVR%, ROAS, LTV, CAC, and more to make informed marketing decisions based on data
Develop daily, weekly and monthly reporting of all campaigns and channels to share out with organization
Work closely with site, product, and technology teams to influence cross functional strategies and ensure site is optimized for the paid media traffic
Oversee creative brief development for digital marketing campaigns and collateral
Update and maintain project plan for relevant marketing initiatives and deadlines
Stay up to date on market trends and execute research projects on target markets to help inform geographic and demographic strategies.
Originate new ideas for the digital marketing strategy
Skills & Experience
7+ years of experience in growth marketing or paid media advertising
Understanding of paid search, paid social, display, and video
Prior experience managing a media agency
Strong writing and grammar skills, proofreading abilities, and copywriting abilities
Excellent project management skills, capable of leading multiple initiatives simultaneously
Creative thinking with an eye for design and the ability to work closely with graphic designers and content creators.
Passion for the Tuckernuck brand and interested in retail/fashion
Extremely detail oriented and constantly double checking work product before submission
Problem-solver with a proactive nature
Ability to thrive in a fast-paced environment
Proficient in Excel and ability to learn new software platforms quickly
Interest in data analytics to drive decisions
Tuckernuck Core Values
The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.
Teamwork Makes the Dream Work
Find the Fun
Stay Authentic
Respect
Entrepreneurial Spirit
Start Strong & Finish Strong
Have Courage
Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Tuckernuck offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in this application or hiring process to accommodate a disability, you may request an accommodation at any time.
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