Farrow isn't just a bike shop. We're a family eager to share our passion, expertise, ideas, and stories with every unique individual that walks through the door. We offer more than bikes, parts, and a transaction. We're a place to learn the ropes, shoot the breeze, and be part of the Farrow family. Our attentive team offers the education, training and expertise to keep fellow riders safe and the thrills coming! We're built from a legacy of quality, community, and adventure. It's what gives us permission to move our riders and our industry forward.
It doesn't matter who you are... newbies, weekend warriors, and leather-wearing die-hards are welcome here. We may seem different, but it's our passion, need for adventure, and willingness to share our story that bring us together. You may show up buttoned up, overwhelmed, and under-motivated - but you'll leave with grease on your shoe and a feeling of freedom that can only be found from a family who honors tradition, embraces individuality, and leans into every ride as one!
Major Duties and Responsibilities
Job Title: Sales Associate
• Provide prompt, dependable, high quality, vehicle and related products sales to customers by using current pro-active feature benefit sales techniques.
• Attain new and used sales quotas as assigned by the sales manager
• Cross Sell Parts & Accessories to all purchasers of new or used vehicles. • Maintain profit margin objective for all vehicle sales.
1) Sales Department Operations
• Attain new and used sales quotas as set by the sales manager.
• Use floor time effectively to meet customer needs and solicit sales of all products.
• Present the features of all products to customers along with their benefits.
• Show each customer advantages of products over competing brands.
• Cross sell additional parts, accessories, HOG memberships, etc. with all new and used vehicles.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Introduce new customers to the service, parts, general merchandise and F&I
departments and their personnel.
Qualifications & Job Requirements
• Follow the C.U.S.T.O.M. sales process.
• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly, and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Conduct a pre-delivery inspection prior to delivery to customer.
• Ensure the delivery to customer is an "EVENT" which endears the customer to the dealership.
• Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right".
• Attend training sessions to keep current with sales techniques and sales department issues.
• Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
• Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Meet or exceed sales quotas on a regular basis.
• Continually learn more about the products and services you sell. Stay current on
motorcycle trends and selling features.
Working Conditions
• Knowledge and experience with sales of New Harley-Davidson motorcycles and other
products sold by the dealership, or the demonstrated ability to quickly learn them.
• Must have the ability to get along with a broad customer base.
• Must have an approachable, likeable personality
• High energy level.
• Excellent communication skills and demonstrated "closing skills".
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.
• The noise level in the work environment is occasionally loud.
• Occasionally requires the ability to balance and push a 800+ lb. motorcycle.
• Sales persons spend the majority of the day on their feet, demonstrating products.
• Must possess ability to work under pressure and handle stress.
• Must have ability to meet regular required attendance and tardiness policies.
• Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally, exposed to loud noise, exhaust fumes or other airborne particles.
Ricart Automotive is an equal opportunity employer.