Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description Lead ServiceNow's strategic CXO marketing initiatives targeting Fortune 500 executives. This role will develop and execute highly personalized marketing programs that drive awareness and engagement with C-suite decision-makers, ultimately supporting ServiceNow's enterprise growth objectives.
Key Responsibilities: Design and implement ultra-targeted marketing strategies for a carefully curated portfolio of 250 strategic CXO relationships across Fortune 500 accounts, with emphasis on personalized touchpoints and executive-specific value propositions. Lead a specialized team of marketing professionals focused on developing and executing bespoke executive engagement programs, including 1:1 content development and personalized thought leadership campaigns. Create compelling thought leadership content and experiences that resonate with specific C-suite personas (CEO, CIO, COO, CHRO), incorporating individual executives' published viewpoints, strategic initiatives, and business challenges. Orchestrate highly customized, multi-channel campaigns leveraging invitation-only digital experiences, exclusive executive events, and white-glove direct marketing approaches. Develop and maintain detailed executive personas and engagement preferences for target CXOs, ensuring all interactions are relevant and valuable to their specific business context. Drive sophisticated measurement and optimization of executive marketing programs, including detailed engagement tracking and influence mapping at the individual executive level. Collaborate with key technology partners on carefully selected joint executive marketing initiatives that align with target executives' strategic priorities. Develop sophisticated narrative frameworks that connect ServiceNow's value proposition to specific C-suite priorities, industry dynamics, and individual executive agendas. Shape and deliver executive-level communications that demonstrate deep understanding of each target executive's business challenges, strategic initiatives, and industry position. Create and maintain detailed executive engagement playbooks for each C-suite persona, incorporating industry-specific insights and individual executive preferences. Qualifications 12+ years of B2B marketing experience with at least 5 years focused on executive-level marketing. Proven track record leading CXO marketing programs at enterprise software companies. Strong understanding of enterprise digital transformation, IT strategy, and business technology trends. Experience managing and developing high-performing marketing teams. Exceptional communication and storytelling abilities. Deep knowledge of modern marketing technologies and measurement approaches. Outstanding executive presence and ability to engage credibly with C-suite leaders. Demonstrated ability to craft and articulate compelling strategic narratives. Experience with account-based marketing (ABM) programs. History of successful partnership with sales organizations. Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
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