Head of Marketing Operations & Planning (ANZ and ASEAN), APJ Marketing OperationAmazon Web Services is leading the next paradigm shift in computing that is changing how the world consumes IT resources. AWS is seeking an experienced and talented Head of Marketing Operations & Planning – ANZ & ASEAN reporting to APJ Head of Marketing Operations & Planning.
The ideal candidate is an experienced operations leader, a systematic and analytical thinker that has successfully built and/or managed Marketing Operation functions within a fast-growing, globally-focused B2B organization. The candidate will be responsible for designing and managing the business planning processes to run the organization, budget management, reporting & analysis, and lead flow process. The successful candidate will be a results-driven professional with a strong passion for technology and demonstrate an entrepreneurial spirit. This is a highly visible and critical position within AWS APJ Marketing organization.
Key job responsibilities Business Planning & Analytics
• Consulting partner for Heads of Marketing
• Provide framework and guidance on Marketing plans
• Identify business drivers, threats, and opportunities with data-backed analyses
• Facilitate and influence discussions with insights, craft optimization experiments, and gain commitment from stakeholders to execute.
• Build predictive intelligence capability by evaluating seasonality, trends, marketing opportunities, and upcoming activities
• Drive operational cadence, including weekly WIP meetings, Quarterly Marketing Review (QMR), and Quarterly Business Review (QBR) preparationKPI Reporting & Performance Measurement
• Measure all aspects of business performance, including database cleanliness, campaign effectiveness, and pipeline contribution
• Recommend actionable metrics to increase visibility into the business
• Automate reports across multiple data sourcesSystems, Tools & Process
• Leverage all Marketing Automation technology, tools, data, and processes to support demand generation and customer engagement
• Collaborate with Corporate Marketing Team to drive locally-relevant enhancement to the systems and tools
• Drive cross-functional process improvement and projects that will result in improved efficiency of the team.Lead Management
• Manage, enhance and optimize the end-to-end Lead Management process in conjunction with sales and marketing stakeholders
• Identify and implement processes to increase sales opportunities and sales cycle efficiencies through contact database management and refined lead management strategies.Budgeting Reviews and Procurement
• Consolidate budget allocation
• Track program expenses in adherence to Procurement and Finance policiesMinimum Qualifications 8+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Salesforce and TableauExperience using Microsoft Excel to manipulate and analyze dataExperience in A/B testingExperience communicating results to stakeholders
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