Head Of User Acquisition

About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the roleWe are actively seeking an accomplished Lead User Acquisition Manager to spearhead our user acquisition efforts, driving substantial traffic from diverse sources to our subscription-based products (web to web, web-app). The ideal candidate should possess extensive experience working with a wide range of traffic sources, including but not limited to Pinterest, TikTok Ads, Facebook, and other social media platforms. This role requires a deep understanding of digital marketing strategies, performance marketing, and the ability to optimize campaigns across multiple channels.
In your capacity as the Lead of User Acquisition, you will be responsible for crafting and implementing multi-channel acquisition strategies aimed at attracting and converting subscribers. While building and managing an in-house team may be part of your responsibilities, your primary focus will be on leveraging your broad experience with various traffic sources to maximize user acquisition and ROI.
Key ResponsibilitiesROI Maximization: Develop and implement strategies to continuously improve return on ad spend (ROAS) across all channels
Identify opportunities for scaling successful campaigns while maintaining or improving efficiency
Data Analysis and Insights: Conduct in-depth analysis of campaign performance metrics
Collaborate closely with the data team to leverage Tableau reports and other data tools
Use data-driven insights to inform strategy and tactical decisions
Campaign Structure and Optimization: Design and implement optimal campaign structures across various platforms
Continuously test and refine ad creatives, targeting, and bidding strategies
Conduct A/B testing to improve campaign performance and identify scaling opportunities
Multi-Channel Management: Oversee and optimize user acquisition efforts across Pinterest, TikTok, Facebook, Google, and other relevant platforms
Allocate budget effectively across channels based on performance and potential
Stay updated on platform changes and new features, adjusting strategies accordingly
Strategy Development: Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets
Develop comprehensive user acquisition strategies aligned with company objectives
Continuously adapt strategies based on performance data and market trends
Creative Collaboration: Work closely with creative producers to develop high-performing ad creatives
Provide data-driven feedback to improve creative performance across channels
Ensure alignment between acquisition strategies and creative output
Market Research: Stay abreast of industry trends, emerging platforms, and best practices in user acquisition
Identify and evaluate new traffic sources and acquisition methods
Cross-functional Collaboration: Partner with the data team to leverage insights and improve decision-making
Collaborate with creative producers to ensure ad creatives align with performance goals
Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts
QualificationsExperience: Minimum 5 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products
Proven track record in paid social media marketing at scale, focusing on lead generation, performance marketing, and conversion optimization
Platform Expertise: Deep understanding of social media platforms, especially Facebook Ads
Strong experience with TikTok Ads, Pinterest Ads, or similar platforms
Experience driving leads through Meta is required; experience with other platforms (e.g., TikTok, Snapchat, YouTube) is a plus
Analytical Skills: Strong analytical skills with proficiency in UA analytical tools and techniques
Advanced skills in performance measurement and optimization
Ability to analyze complex datasets, generate insights, and make data-backed decisions
Strategic Thinking: Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations
Strategic thinker with a performance and ROI-driven approach
Capable of developing and implementing effective lead generation strategies
Project Management: Ability to take initiative, work independently, and drive projects forward
Strong organizational skills to manage multiple performance-focused campaigns simultaneously
Proven track record of achieving goals and meeting timelines in a fast-paced environment
Communication and Collaboration: Excellent interpersonal and communication skills
Creative content writing ability
Capable of working effectively in a collaborative environment while maintaining focus on performance goals
Personal Attributes: Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts
Strong problem-solving and decision-making capabilities
Adaptable and quick to learn in a dynamic digital landscape
LocationRuby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
BenefitsDiscover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
Interview ProcessAfter submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (30 minutes)
Logical Thinking Assessment (40 minutes)
Final Interview (60 minutes)
Life at Ruby LabsAt Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.
We are an equal opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

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