Director, Integrated Marketing Communications
Company and Job Overview Duke Cannon Supply Co. is a growth-oriented CPG company that operates with an entrepreneurial mindset – and has become one of the fastest-growing brands in the men's grooming category. Our mission is to better the day of hard-working men, and we fulfill this mission through both the products we build and the conversations we create. We have ambitions to become a household brand by taking share from large national players while having fun and giving back to veterans (our cause). We're looking to hire smart, fun, and wildly talented folks to join us on our journey.
We are currently seeking applicants for the role of Director, Integrated Marketing Communications. This position will be responsible for developing and executing comprehensive marketing strategies that integrate social and digital marketing, partnership engagement, public relations, shopper marketing, and event marketing. This role requires a strategic thinker with a proven track record of leading successful marketing campaigns and driving brand growth.
Primary Responsibilities: Brand Planning, Positioning & Messaging:?Define and refine brand positioning and messaging to ensure consistency and resonance across all marketing channels.
Integrated Marketing Campaigns:?Lead the creation and execution of integrated marketing campaigns that drive brand awareness, familiarity, and strengthen desired perceptions.
Social and Digital Marketing Strategy:?Develop and oversee the execution of social media and digital marketing strategies to enhance brand visibility, engagement, and conversion. Utilize data-driven insights to optimize campaigns and achieve marketing objectives.
Partnership Engagement and Execution:?Identify, establish, and manage strategic partnerships that align with the brand's goals and values. Collaborate with partners to create and execute joint marketing initiatives that drive mutual growth and success.
Public Relations:?Lead PR efforts to build and maintain a positive brand image. Develop and implement PR strategies that effectively communicate the brand's story, values, and key messages to target audiences.
Shopper Marketing:?Design and execute shopper marketing programs that drive product awareness and sales at the point of purchase. Collaborate with sales and retail partners to create impactful in-store and online experiences.
Event Marketing:?Plan and oversee the execution of brand events, and experiential marketing initiatives. Ensure events are aligned with overall marketing strategies and deliver measurable results.
Metrics & Reporting:?Establish and monitor brand and campaign KPIs to measure effectiveness and make recommendations for future optimization.
Leadership & Team Development:?Lead, mentor, and inspire a high-performing brand marketing team, fostering a culture of creativity, collaboration, and excellence.
Budget Management:?Accountable for planning and budget delivery, ensuring optimal allocation of resources to achieve strategic objectives.
Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field.
10+ years of experience in marketing communications, with a focus on integrated marketing strategies.
Proven experience in social media and digital marketing, partnership management, public relations, shopper marketing, and event marketing.
Strong leadership skills with the ability to inspire and manage a diverse team.
Excellent communication and interpersonal skills.
Strategic thinker with a data-driven approach to decision-making.
Ability to manage multiple projects simultaneously and meet deadlines.
Experience in the consumer packaged goods industry is highly desirable.
Company Culture Duke Cannon Supply Co. offers a fast-paced environment where decisions are vetted quickly, and opportunities are relentlessly pursued. We work hard, but we value flexibility as well. We have an informal culture with an emphasis on having fun (we sell soap, after all), though we have the most fun when we exceed our goals. The company's leaders are dedicated to the growth and development of the team; as such, we want to ensure that our people have a rich and rewarding experience with unique opportunities to grow.
Duke Cannon Supply Co.'s Main Lodge (aka the office) is in Minneapolis' North Loop, one of the city's most vibrant and walkable neighborhoods, with award-winning restaurants, fashionable boutiques, live music and Major League Baseball just steps away.
Salary and Benefits Duke Cannon offers a competitive market salary and bonus based on role and professional experience. Our benefits are top-notch and include health & dental insurance, HSA and 401k programs supported by regular company contributions, a tuition reimbursement program, and monthly parking stipend. We also host monthly moments of Team camaraderie ranging from community service events to social hours in the Main Lodge (aka the office) to Lunch & Learns covering business, team, and industry topics.
Duke Cannon provides equal access to and opportunity in employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.