Integrated Marketing Plan Lead, SAP Digital Supply Chain At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Role Description: The Integrated Marketing Plan Lead ("Plan Lead") is responsible for the end-to-end plan for SAP Digital Supply Chain (SAP DSC) related portfolio. The Plan Lead is the main liaison with stakeholders including sales leadership, and builds out the fully integrated strategy for solution, audience, industry, market unit, and partner GTM strategy. The Plan Lead monitors market conditions, target audience, and campaign balance. They provide high level feedback to the Global Demand Center on NA activity and requirements. They determine recommended marketing mix, competitive and market intelligence requirements, audience journey and BOM recommendations, and customer segmentation analytics to optimize marketing's impact on the business. Additional responsibilities include owning the full budget and allocating the demand generation mix and resourcing. The Plan Lead communicates the portfolio plan and progress as appropriate to groups and individuals both within and outside of NA Marketing.
Key Responsibilities Experience developing and executing an integrated marketing plan across the full customer lifecycle including responsibility for demand generation, pipeline acceleration and customer adoption marketing. Strong experience working with end-to-end marketing mix including event, account based, digital, inbound, outbound, and customer marketing. Strong understanding of digital channel strategies and marketing funnel performance and optimization strategies. Embraces a data-driven mindset and leverages external signals including competitive research, intent signals and account targeting strategies to develop and optimize pipeline generation and conversion programs. Experience leading partner enabled and partner-led marketing programs to scale demand generation and customer adoption. Deep knowledge and insights on marketing funnel and tactics that aid with demand gen, pipeline acceleration and customer renewals. Cloud enterprise software marketing experience is required. Key Skills & Requirements Demand generation expertise Net new account acquisition strategies Digital channel knowledge and insights Data driven and performance mind-set Collaborative leader with strong field orientation 7+ years integrated marketing experience Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
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Requisition ID: 407709 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Nearest Major Market: Philadelphia
Job Segment: Supply Chain, Cloud, SAP, ERP, Supply, Operations, Technology
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