ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand and the post purchase experience.
This role in summary
As a member of the JennAir brand team, you will join a tribe of passionate consumer champions where you will lead crucial brand experiences; including defining and executing the white glove post purchase experience, building brand loyalty and executing the Training Program for key target audiences. Our team creates masterbrand and product marketing strategies that drive dynamic, engaging experiences for consumers and professionals, online and off, to build our brand and our business. JennAir is in a unique position as the highly prioritized luxury brand in our portfolio and is set up for tremendous growth over the next 3-5 years.
Your responsibilities will include
Champion the vision for JennAir differentiated post purchase experience for the luxe customer inline with masterbrand strategy
Develop a deep understanding of our consumers, designers, architects & builders expectations, current internal structure and translate insights into action for the JennAir post purchase ecosystem
Define and execute strategy and roadmap to deliver the best post purchase experience for luxury customers, designers, architects and builders. This includes defining JennAir differentiated white glove experience for key stakeholders, associated metrics for installation, service, call centers & putting the right structure/systems in place to achieve those metrics
Define content strategy and develop training material for various stakeholders. Lead agency partnerships to develop content, create videos, manage the JennAir University Learning Management System and coach others to ensure JennAir is delivering to defined luxury expectations
As the brand's training and post purchase subject matter expert, keep up to date on market trends and technologies, consumer needs, partner opportunities and innovations affecting our industry
Regularly engage and work closely with other brand team members, sales teams, and cross-functional partners both internally and externally to align and deliver our training and post purchase roadmaps. Must be able to influence and drive change across the broader JennAir organization
Manage multiple projects simultaneously with a high degree of independence and start-up mentality
Travel (approx 10%) as needed to events and training
Minimum requirements
Bachelor's degree
2+ years of marketing, brand management, post purchase or sales/sales training experience
Preferred skills and experiences
Passion for the consumer
Growth mindset with strong learning agility & thought leadership to solve complex problems
Experience working cross-functionally and influencing others without direct authority. Exceptional communicator with strong interpersonal skills
Training & agency management experience
Ability to manage multiple projects simultaneously
Proven success working in a fast paced, complex environment
What we offer
Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
Always On Flexibility- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere- Minimum of one-week increments for a total of two weeks per year.
Sabbatical- Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter,LinkedIn ,Instagram andYouTube .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.