General Summary DSW is looking for a talented creative, analytical, and results-oriented Brand Strategy Manager to develop and champion strategic marketing campaigns. This position is responsible for managing seasonal and key initiative-based marketing strategies, including gathering data from a variety of sources, synthesizing insights, developing integrated marketing strategies and leading cross functional partners for seamless execution. The Brand Strategy Manager will be a critical thinker who is creatively curious, has an instinct for brand storytelling, and a well-informed strategic marketing POV to drive business results. This role reports directly to the Senior Manager, Brand Strategy and will lead a team of Brand Strategy Specialists.
Reports to: Sr. Manager, Marketing Strategy
Essential Duties and Responsibilities: Compile industry trends, competitive patterning, consumer insights, business performance, and market results, extracting key insights to develop and influence marketing strategy Develop integrated seasonal marketing strategies and campaigns, which are grounded in insights, consistent with the brand positioning, meet brand objectives and effectively build the brand Monitor and analyze the effectiveness of internal campaign performance and external brand competition, pulling out insights and utilizing learnings to impact future strategy Partner closely with Creative team to develop campaign concepts, collaborating together on positioning, voice, and look/feel to align back to strategy Present seasonal and initiative-based strategies to marketing department & key stakeholders through the use of effective presentation and storytelling skills Partner with marketing organization and channel owners to activate seasonal and initiative-based marketing plans, influencing tactical planning and ensuring strategy comes to life effectively Assist in the development of seasonal content strategy and management of seasonal Go To Market calendar Required Skills: Strategic mindset with the ability to step back and see the bigger picture of a business challenge while not getting inundated with day-to-day tactics Visual thinker with ability to synthesize learnings into clearly digestible visual formats Highly organized and detailed-oriented; must possess ability to work independently and self-start with minimal direction at times High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities Strong collaboration & communication skills as this role works with many cross-functional partners; must have the ability to build and cultivate relationships and influence across all levels of the organization Strong oral, written, and visual communication skills with deep experience in presentation development and storytelling; proficient in Microsoft PowerPoint Must have customer-first approach with ability to leverage customer insights to make decisions and guide strategy Must possess analytical acumen with ability to gather, digest, manipulate, & share complex data sets; proficient in Microsoft Excel Experience: 6+ years of experience working in a Marketing function with a focus on strategy, with 2+ years of experience leading and developing internal talent Preferred Qualifications: Experience in brand marketing strategy Experience leading and influencing cross-functional teams to develop campaigns and drive business results Experience building Powerpoint presentations and storytelling to large audiences, including at the leadership level Retail experience preferred Education: Bachelor's degree in marketing or related field
