About Us:
We are a leading U.S.-based business-to-business services company committed to safeguarding people, brands, and the environment through compliance-based solutions. For over three decades, we've evolved from a small startup in medical waste management to a trusted leader in a variety of highly regulated industries. Our mission is clear: every day, we tackle complex challenges to ensure the safe management of materials that could otherwise pose risks to health, the environment, or personal security.
Join Our Team:
Embark on a rewarding journey with us as we strive to protect health and well-being responsibly and sustainably.
Position Overview:
As a Marketing Manager at our company, you play a pivotal role in our marketing team, driving key product marketing strategies and managing customer events and tradeshows. Working closely with our Commercial leadership, you'll lead essential business projects and implement strategic initiatives to achieve growth objectives. With your structured program management skills and analytical mindset, you'll navigate complex projects adeptly, relying on solid analytical thinking and problem-solving skills.
Key Responsibilities:
Develop and execute comprehensive product marketing strategies, including product positioning, messaging, and launch plans to enhance product awareness and adoption.
Collaborate closely with Product Management and R&D teams to gather insights, understand product capabilities, and translate technical features into customer benefits.
Create engaging marketing collateral, such as sales enablement materials, product brochures, case studies, and website content, to support product marketing initiatives.
Coordinate and oversee the planning and execution of customer events, tradeshows, and industry conferences, ensuring alignment with brand messaging and business objectives.
Manage end-to-end event logistics, from venue selection to vendor management, booth design, staffing, and budgeting, to deliver memorable experiences for attendees.
Develop pre-event and post-event marketing campaigns to boost attendance, generate leads, and nurture relationships with prospects and customers.
Collaborate with cross-functional teams, including Sales, Product Management, and Creative Services, to ensure seamless execution of event/tradeshow marketing initiatives.
Evaluate event/tradeshow performance metrics, analyze ROI, and provide recommendations for continuous improvement and optimization.
Requirements:
Bachelor's degree in marketing, business, or a related field; MBA preferred.
Proven track record in developing and executing successful product marketing strategies, preferably in a B2B environment.
Experience in market research, competitive analysis, and customer segmentation to inform product positioning and messaging.
Proficiency in developing marketing collateral and sales enablement tools across digital and traditional channels.
Demonstrated experience in event planning and management, including tradeshows, conferences, and customer appreciation events.
Strong project management skills with the ability to multitask and prioritize in a dynamic environment.
Familiarity with event/tradeshow best practices, including booth design and attendee engagement tactics.
Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
Results-oriented mindset with a focus on driving measurable outcomes and impactful marketing initiatives.
Benefits:
We offer a comprehensive benefits package, including medical, dental, vision, and prescription coverage, flexible spending accounts, life insurance, tuition reimbursement, paid time off, a 401(k) plan, and an employee stock purchase plan.
Our Commitment:
We are dedicated to building and maintaining a diverse workforce that values unique perspectives and identities. Our inclusive culture fosters innovation and strengthens our connection to customers and communities. We are proud to be an equal opportunity employer.
Disclaimer:
This summary provides an overview of the job responsibilities and requirements and does not constitute an employment contract. We are committed to accommodating individuals with disabilities in accordance with applicable laws and policies.
Employment Type: Full-Time
Salary: $ 49,000.00 115,000.00 Per Year
