Manager-Paid Search Activation And Enablement

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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you're finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.
As a part of the Enterprise Digital & Data Solutions team you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.
In the role of Manager: Paid Search Activation and Enablement, you will be a part of the Enterprise Performance Channel Enablement team, responsible for delivering critical Paid Search channel marketing capabilities, campaigns, and innovation. This team plays a significant part in delivering on revenue-driving business outcomes.
A successful candidate will have experience across both activation and innovation in Paid Search. This is an exciting opportunity to join a global team of experts, while also gaining exposure to many marketing channels and teams across the business.
Key Responsibilities:
End to end ownership of PPC campaign execution. Measured against the achievement of targets, with focus on improving key metrics throughout the funnel.
Lead and develop team of 1-2 PPC subject matter experts responsible for day-to-day program activation
Ownership of SEM strategy, including innovation of campaign structures, keyword management, bidding strategies, ad copy creation
Partner closely with Channel Analytics and Marketing teams on development of a robust testing program and customer-centric approach to incrementally improve performance and scale of program
Work in close partnership with marketing team to develop search roadmaps that support both marketing priorities and channel best practices
Regularly monitoring and analyzing performance, making use of analytical data and insights available to make recommendations strategic business recommendations via close partnership with Channel Analytics counterparts
Regularly presenting strategies, plans and channel performance to senior stakeholders in marketing team and other central teams
Building strong partnership with Product teams, CXO teams, and external agency partners to ensure our channel program considers the entire prospect journey and is optimized accordingly
Monitoring internal and external digital trends and technologies to continually improve the program and maintain competitive advantage 

Qualifications: 
Proven track record of delivering results and project management, leading projects from conception through implementation
4+ years experience paid search activation, specifically with Google and Bing
Google Adwords Certification
Preferred: Experience leading a team
Proven track record of building relationships with internal and external partners
Skilled at clear, concise communication
Experience managing large budgets in a target-driven environment
Detail-oriented with solid organizational and time-management skills
Strategic self-starter who is comfortable navigating white space
An understanding of the wider digital marketing landscape
Bachelor's Degree

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries 
Bonus incentives 
6% Company Match on retirement savings plan 
Free financial coaching and financial well-being support 
Comprehensive medical, dental, vision, life insurance, and disability benefits 
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
Free and confidential counseling support through our Healthy Minds program 
Career development and training opportunities

For a full list of Team Amex benefits, visit ourColleague Benefits Site.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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