Marketing Analyst, Loopnet

Marketing Analyst, LoopNet

Job Description

Costar Group Company Intro:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
LoopNet Overview:
LoopNet is the industry leading commercial real estate marketplace. With over 13 million global tenants and buyers performing over 73 million searches each month, LoopNet is where companies find their next commercial space and where new commercial properties are discovered. Companies that advertise on LoopNet see results. Advertisers on LoopNet see properties lease or sell 14% faster and increase their chances of selling or leasing their property by 2.8 times. LoopNet is continually improving, innovating, and setting the standard for commercial real estate property search and advertising experience. Learn more at LoopNet.com

Role Description:
The Analyst will inform marketing and campaign strategies by utilizing a strong technical acumen for understanding and interpreting data. This role is ideal for someone who loves working with data and is passionate about making data come to life in a way that inspires action.
The Analyst will be responsible for analyzing marketing performance data, identifying trends, and presenting insights that inform audience creation, campaign strategies, campaign results, and campaign optimizations. While a solid technical understanding of data analytics and tools is required, the primary focus will be on interpreting the data and providing clear, actionable recommendations to help the marketing team create new and optimize ongoing B2B campaigns.
You will work with a diverse range of stakeholders to design, build, maintain, improve, and report out on marketing and business strategies.

Key Responsibilities:
Analyze a wide variety of marketing data (website traffic, social media, email campaigns, CRM data, etc.) to identify trends, opportunities, and areas for improvement.
Collaborate with stakeholders to develop and optimize clear, easy-to-understand reports and dashboards that track marketing performance, with a focus on KPIs like lead generation, conversion rates, customer acquisition, and ROI.
Use both descriptive and predictive analytics to forecast trends and make recommendations for campaign optimizations.
Support the product and performance marketing teams by leveraging data to identify new and optimized target customer segments and untapped markets.
Turn complex data into clear, actionable insights and present them in a compelling, easy-to-understand way to the LoopNet Marketing team, senior leaders and other stakeholders.
Create data-driven narratives that connect marketing performance with business objectives and goals.
Collaborate closely with the product and performance marketing teams to align marketing strategies with data-backed insights.
Work closely across the team (e.g., digital marketing, email marketing, demand generation) to provide insights that help optimize campaigns in real-time.
Use A/B testing, segmentation, and other methodologies to ensure that campaigns are continuously improved based on performance data.
Manage and optimize marketing analytics tools (e.g., Google Analytics, Excel, CRM platforms, marketing automation tools, etc.).
Collaborate across the business to ensure proper tracking of marketing activities and alignment of data across platforms.
Conduct competitive analysis and market research to identify industry trends and benchmarks that can influence marketing strategies.
Stay up to date with the latest developments in marketing technology, data analysis techniques, and best practices.

Qualifications:
Bachelor's degree from an accredited, not-for-profit University or College in marketing, data science, business, or a related field.
A track record of commitment to prior employers
5+ years of experience in a marketing analysis or data analysis role, ideally in a B2B context.
Strong experience working with data analysis tools (Google Analytics, Power BI, Excel, CRM systems, etc.).
Solid understanding of B2B marketing strategies, including lead generation, content marketing, email marketing, and paid advertising.
Strong ability to translate complex data into actionable insights for marketing teams.
Exceptional written and verbal communication skills, with the ability to present data and insights in a clear and engaging way.
Experience with marketing automation platforms and CRM systems
Comfort with querying databases (SQL, or similar tools) to extract and manipulate data.
Knowledge of website tracking setups (tags, pixels, UTM parameters) and how to implement or troubleshoot them.
Familiarity with marketing attribution models, customer journey analysis, and multi-channel tracking. Strong critical thinking and problem-solving abilities, with the ability to translate data into insights that drive business decisions.
Ability to handle large sets of data, uncover hidden insights, and present them in a clear and actionable manner.

What's in it for you?
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in-person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing