Marketing Automation Manager (Contract)
University of California Los Angeles Budgeted Pay Scale:
Anticipated hiring salary range: $71,500/Yr. - $110,000/Yr. Full Salary Range:
USD $71,500.00/Yr. - USD $154,900.00/Yr.
Special Instructions to Applicants
This is a 1-year Contract Appointment.
Department Summary
Excelling in quality, innovation, and impact, UCLA Extension (UNEX) is one of the top providers of continuing and professional education in the United States, offering programs and classes to more than 50,000 students per year through approximately 4,500 classes and certificate programs to meet the professional development, continuing education, and personal enrichment needs of the full spectrum of traditional, nontraditional, domestic, international, professional, and continuing education students throughout and beyond Los Angeles. Access, Equity, Diversity, and Inclusion (AEDI) is one of UCLA Extension's guiding principles. We strive to extend access to UCLA, our programs, and services to underrepresented communities and populations, while serving as a model organization for AEDI in the field of continuing higher education. Committed to attracting and retaining diverse staff & instructors, UCLA Extension welcomes your experiences, perspectives, and unique identity.
Position Summary
Under the direction of Digital Marketing Manager and in collaboration with Marketing Managers, the Marketing Automation Manager will be responsible for developing, implementing, and optimizing marketing automation strategies to support nurturing campaigns.
The incumbent will develop and implement marketing automation strategies to nurture leads, drive conversions, and optimize the student journey. The Marketing Automation Manager will build and manage automated email campaigns, workflows, lead segmentation and lead scoring models to deliver personalized and timely communications to prospective and current students based on demographic and behavioral data. The Marketing Automation Manager will also monitor and analyze key metrics such as email open rates, click-through rates, conversion rates, and ROI to measure campaign effectiveness and identify areas for improvement.
Salary & Compensation
*UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Visit UC Benefit package to discover benefits that start on day one, and UC Total Compensation Estimator to calculate the total compensation value with benefits.
Qualifications 3 - 5 years Experience using Marketo marketing automation platform to set-up landing pages and email nuture compaigns. (Required) Strong understanding of email marketing principles and best practices, triggered campaigns, email testing and optimizing performance. (Required) Thorough understanding of landing page and user experience optimization for automated communication campaigns (Required) Thoroughly skilled in creating complex campaign flows, smart lists, and custom tokens. (Required) Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. (Required) Excellent verbal and written communication skills with the ability to collaborate effectively with cross-functional teams. (Required) Working knowledge of HTML/CSS and basic programming concepts. (Preferred) Thorough knowledge and experience with Salesforce CRM (Preferred)
Education, Licenses, Certifications & Personal Affiliations Bachelor's Degree Bachelor's degree in related area and / or equivalent experience / training. (Required)
Special Conditions for Employment Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation. Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.
Schedule
8:00 am - 5:00 pm
Union/Policy Covered
99-Policy Covered
Complete Position Description To apply, please visit:
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