Overview: This job contributes to REI's success by supporting Marketing Strategy & Campaign Management for off-price events and offers. Scope of impact includes major off-price events, member offers, clearances, outlet, off-price contingency and additional off-price events or offers as needed. This role leads the marketing strategy and go-to-market development for off-price events. Leading the development of execution across all key marketing touchpoints end to end, which can include Marketing channels, Digital Retail, Retail and employees. Supports the development of off-price brand-right communication strategies to drive traffic, demand and engage new and returning customers with compelling off-price experiences. Represents marketing and business strategies to align cross divisional partners to ensure a cohesive and positive customer experience. Partners with cross-divisional teams regarding off-price inputs, including Customer Insights, Membership, Merchandising, Experiences, and Re/Supply.
Responsibilities:· Develops integrated customer experience plans in support of campaign strategies, including go-to-market documentation.
· Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives.
· Leads campaign development with Marketing and cross-divisional partners, including Marketing Program Managers, Channel Managers, Visual Merchandising, Digital Retail and Creative partners.
· Collaborates with Marketing Planning, Customer Insights and Marketing Manager, Product Marketing to develop measurable Campaign KPI's and supports recapping as needed
· Leads meetings and documentation through the campaign development cycle to keep stakeholders uniformly informed of progress, changes and updates to the content and assets in development.
· Leads the process to amend or update customer experience when key deliverables or direction changes.
· Assures that REI branding, product and experiential elements are appropriately represented in the campaign elements developed and executed, per direction in the campaign strategy.
· Builds contingency plans and supports overall contingency program to address emerging cultural, business, and customer risks.
· Off-price expert for the co-op, representing program's vision, strategies, and projects
· Supports manager with evolution of off-price work to align with broader co-op business and marketing strategies.
· Coaches other members of the team regarding deliverables as needed.
Qualifications
5+ years with marketing experience; campaign or channel program management preferred BA in Business, Marketing, Communications preferred Demonstrated experience and competency in leading and developing integrated marketing plans, with a preferred focus on digital media for retail. Proven track record developing integrated marketing plans that meet or exceed business goals. Experience and success in productively managing partners and relationships in developing marketing programs. Closing: At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization . We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Base Pay Range:USD $83,700.00 - USD $134,000.00 /Yr.
