This position is primarily responsible for planning and execution of multiple direct marketing initiatives, from concept development to on-time execution. This role collaborates with key stakeholders and vendors, managing tasks and milestones for all projects assigned.
Core Duties and Responsibilities:
Ownership and day-to-day management and execution of project deliverables that include, but are not limited to, creative briefs, project set up, proofing, QA, circulation of art filesProvide guidance on target audience and Work with Marketing Analytics to optimize circulation/segmentation recommendationsProvide weekly, monthly, or quarterly reports on assigned programs as needed, providing a point of view on campaign performance with recommendations for improvementsRecommend and support implementation of tests and process improvements with goal of driving continual improvementCollaborate with internal teams, cross-functional partners, and vendors to ensure programs meet budget and deadline expectationsEnsure that marketing programs have been communicated to other key partners and vetted net of potential overlap conflictsWork with vendors, establishing timeline of all key tasks/ milestone deliverables in project management systemManage inventory for assigned programs; recommend timely re-printing and/ or recyclingEnsure all costs are accurately populated and invoices paid in a timely mannerManage event coordination, budgeting, vendor management, staffing and administration for assigned conferencesDevelop understanding of system platforms (email, direct mail, SMS) to provide guidance on set-up, scheduling, and testing for assigned programsSupport email team in testing and scheduling marketing emails in Adobe Campaign as neededHelp drive research initiatives, including development of online survey content; leverage key insights to improve marketing initiatives2 days/week onsite attendance is an essential function of this positionAdditional duties as neededPosition Requirements:
Bachelor's degree with Marketing / Communication concentration strongly preferred3+ years of marketing experience requiredA working understanding of direct response marketingAbility to manage multiple projects, priorities, and activities with positive attitudeWorking knowledge in print production, letter shop/ mailing services, data processing and mailing preferredExperience in email marketingAbility to work in a fast-paced environment, producing quality work efficiently and in a timely mannerPassionate about marketing with a desire to succeedAbility to handle cross-functional interactions and relationships professionally on behalf of the marketing departmentProficient in Microsoft Office (Word, Excel, PPT)
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