Marketing Director - B2B

Details of the offer

STAND 8 creates success for its clients by solving business challenges through a focus on people, process, and technology. We've got a strong business with 15 years of success, an A-list roster of Fortune 500 clients, 340% growth over the past 4 years, and exceptional client retention. Your job is to tell that story, generate interest, and set the stage for our next chapter of growth. We're seeking a strategic and results-oriented Marketing Director to drive the development and execution of a scalable lead-generation program that powers our sales teams with quality leads. This role reports directly to the Chief Marketing Officer (CMO) and has strong executive support to ensure your long-term success. This is a hands-on, data-driven role with high growth potential. Objectives Develop a profitable, scalable lead-generation program. Help plan and build out the technology, processes, and campaigns to generate new business. Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends to help win new business and maximize the conversion rate of the marketing funnel. Responsibilities Own the end-to-end lead gen funnel in a hands-on capacity. Manage and judiciously deploy a significant marketing budget. Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations. Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales. Manage a team of marketers and creatives and the prioritization of their projects. Meet regularly with internal sales teams to review the pipeline, refine lead qualification, resolve challenges, and brainstorm possible solutions. Support attendance at conventions, conferences, webinars, and trade shows, preparing engaging displays and collateral. Required skills and qualifications Demonstrated success in building and scaling B2B lead generation. 8+ years of marketing experience with 2+ years as a marketing director. Excellent data-driven decision-making skills, communication, and leadership. Experience in digital marketing, including content and social media marketing. Proven ability to plan and manage budgets. Preferred skills and qualifications Managing 6-figure monthly B2B lead gen ad budgets. Marketing experience in staffing, consulting, and B2B. Demonstrated success with SEO, thought leadership, and print marketing. Bachelor's degree (or equivalent) in marketing, advertising, or communications Additional Details The base salary range for this position is $125K - $140K annually, depending on experience. Additionally, this position offers a performance bonus of up to 20% of the annual salary, bringing total compensation to as much as $168K. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Qualified applicants with arrest or conviction records will be considered. Benefits Remote/hybrid work: Fully remote work aside from any onsite meetings scheduled with potential and existing clients. Flexible PTO: Enjoy flexible PTO, plus 10 company-paid holidays. Comprehensive Health Coverage: Medical coverage and Health Savings Account (HSA) through Anthem. Dental/Vision/Various Ancillary coverages through Unum. Retirement Savings: 401(k) retirement savings plan. Additional Perks: Business travel expense reimbursement, company-paid Employee Assistance Program (EAP), and discounts on developmental programs through ADP Workforce Now. About Us STAND 8 provides end-to-end IT solutions to enterprise partners across the United States and globally with offices in Los Angeles, Atlanta, New York, Mexico, Japan, India, and more. STAND 8 focuses on the "bleeding edge" of technology and leverages automation, process, marketing, and over fifteen years of success and growth to provide a world-class experience for our customers, partners, and employees. Our mission is to impact the world positively by creating success through PEOPLE, PROCESS, and TECHNOLOGY. Check out more at stand8.io and reach out to explore opportunities to grow together!


Nominal Salary: To be agreed

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