Job Category: Administration/General Management
Job Source: nrbjobs.comJob SummaryJob Location: Anywhere in the countryEmployment Type: Full TimeCareer Level: Entry LevelPosted On: 14 Sep 2024Application Deadline: 13 Oct 2024Job ContextWe are seeking a dynamic, experienced, hands-on Marketing Director to join our team and lead our marketing efforts to new heights. The Marketing Director will be responsible for developing and executing a comprehensive marketing strategy to enhance Liatrio's brand presence, drive demand generation, and support the company's growth objectives. This role requires a strategic thinker, who enjoys both working alongside the team and providing executives with guidance, with a proven track record in B2B marketing, particularly within the technology and consulting sectors. This role will report to the CRO and join our existing team of two.
Job Description/ResponsibilityStrategy Development: Develop and implement a cohesive marketing strategy aligned with Liatrio's business goals. Identify market opportunities and set clear, measurable objectives for marketing initiatives.Brand Management: Elevate Liatrio's brand presence through consistent messaging and visual identity. Oversee the creation of compelling content that communicates our value proposition.Demand Generation: Design and execute multi-channel demand generation campaigns to attract and convert leads. Leverage digital marketing, content marketing, social media, and events to drive pipeline growth.Content Strategy: Develop a robust content strategy that includes thought leadership articles, case studies, white papers, and webinars. Collaborate with subject matter experts to produce high-quality, relevant content.Market Research and Analysis: Conduct market research to stay abreast of industry trends, competitor activities, and customer needs. Use data-driven insights to optimize marketing strategies and campaigns.Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration. Manage external agencies and vendors to ensure high-quality deliverables.Metrics and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing efforts. Provide regular reports on campaign performance, ROI, and strategic recommendations.Education RequirementsBachelor/ Honors(Bachelor Degree in any Discipline) completed.Experience RequirementsNo experience is required.
Skills RequirementsProven experience in developing and executing successful marketing strategies, including: digital, thought leadership, events, PR, communications, content, and partnerships.Strong leadership skills with the ability to inspire and manage a team.Excellent communication and presentation skills.Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).Experience with Google Workspace tools, Adobe Creative Suite (exp. Illustrator, InDesign, Premiere, Photoshop), and Figma (a plus).Data-driven with the ability to analyze metrics and generate actionable insights.Creative thinker with a passion for staying current with marketing trends and best practices.Able to think outside the box, in an unconventional way.Work AreaApplicant should have experience of working in the following category(ies): Administration.Industry TypeExperience should include the following skills: IT/Telecommunication.Address: San Francisco, CA, United States
Company Profile: Information Technology Support Services
Company Website: http://www.liatrio.com/
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