Job Description: We are looking for an experienced Marketing Manager to join our DEXIS Diagnostics Europe Marketing team.
You will be a key contributor to the growth ambitions of the region assigned to.
Localizing the Global and European marketing strategy, the Marketing Manager drives DEXIS Diagnostics brand awareness, demand and lead generation, both offline and online.
In alignment with the Country Manager and Sales Team, a crucial priority is on collaborating with distribution partners to plan, budget and execute DEXIS Diagnostics sell-out initiatives.
You will be drawing on your expertise to enable cost-efficient lead and customer acquisition, leveraging the full range of content and campaigns, through both digital and analogue channels.
Furthermore, the Marketing Manager will work closely with Marketing Manager peers to identify synergies, share best-practices, and execute Europe-level initiatives.
Finally, you will collaborate with the DEXIS Diagnostics Global Marketing and Product Management teams on Global initiatives and for Global Marketing strategy definition.
#LI-EU1
Job Requirements: PRIMARY RESPONSIBILITIES
**Lead local DEXIS Diagnostics marketing activities**
Localize Global DEXIS Diagnostics marketing strategy, and develop a local marketing plan and budget with clear objectives and quantifiable KPIs
Execute marketing plan, manage local marketing budget in collaboration with Country Manager, monitor and report quantitative marketing performance, including metrics of customer acquisition cost and marketing budget ROI
Drive DEXIS Diagnostics brand awareness, aiming for improved aided and unaided brand awareness
In alignment with account managers, engage with key distribution partners to support their planning, budgeting and execution of DEXIS Diagnostics offline and online demand and sell-out lead generation; draw on various levers DEXIS Diagnostics has to support distributors in driving sell-out, e.g., support by DEXIS Digital Specialists for workshops and webinars, commercial offerings & promotions, or financial contributions & incentives
For selected campaigns and initiatives, execute direct to end-user marketing through both offline and online channels
Establish and manage relationships with selected distribution partners, dental associations, and local Key Experts / Opinion Leaders (KOL)
Lead cross-functional projects such as social selling initiatives and training programs
**Contribute to Global and European Marketing Strategy definition**
Continuously collect and share local market and competitive insights with Europe and Global Marketing and Product Management teams ?
Provide local market knowledge and represent local needs at Europe and Global Strategy definition workstreams and workshops
Work with the Europe Imaging commercial leadership to establish joint goals and KPIs
**Drive European or Global initiatives**
Drive local execution of new product launches with local sales and technical teams
Lead or contribute to European or Global initiatives and projects
Job Requirements KEY ATTRIBUTES Engaging team player able to foster positive momentum and team spirit, and able to integrate yourself into multiple teams with a diverse set of stakeholders?
Decisive, with the ability prioritize and execute tasks in a fast-paced, high-stakes environment?
Results driven, finishing everything you start
Autonomous self-starter, pro-actively taking initiative
Growth mindset with a "can-do" mentality
You navigate efficiently complex matrix organizations and lead through influencing and networking
Hands on, analytical and creative, promoting a test and learn culture
Excellent communication, presentation, and facilitation skills
JOB REQUIREMENTS BA/BS degree in Marketing or relevant fields
3+ years of Marketing experience, including medical capital equipment in an indirect, distributor-led model (dental preferred)
Track record of driving revenue through marketing execution in an indirect channel business
Experience in online, social and traditional media, including web analytics (e.g.
Google Analytics, WebTrends etc.
)
Knowledge in MS Office, CRM and marketing automation
Ability and willingness to travel up to 30% within Europe and intercontinentally
Native / fluent in English and French, Dutch is advantageous
Based in France ideally, or alternatively in Belgium if all criteria are met
Operating Company: DEXIS
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.
Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.
An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.
Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives.
Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services.
Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile.
Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019.
We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide.
Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry.
For more information, please visit www.envistaco.com .