Marketing Manager Ascent is a leading provider of innovative financial products and student support services that enable more students to access education and achieve academic and economic success. Everything Ascent offers is designed with the best-in-class teams and technology to increase every student's ability to plan, pay, and succeed in their education and career. Ascent's planning tools and financing resources are co-created by students for those in college, graduate school, and career training programs. Ascent offers financial wellness education, student success services, and one-on-one and digital career coaching that put students' academic and professional goals within reach. Ascent has been widely recognized for its strong culture – named "Best Places to Work" by the San Diego Business Journal for the past 5 years – and as an industry leader – named "Best Student Loan" by NerdWallet for the past 3 years.
Description AscentUP is looking for a Digital Marketing Manager with a proven track record in leading successful email marketing campaigns and marketing strategy. The ideal candidate will have 3 years of experience in digital marketing, strong leadership skills, and the ability to drive engagement through creative and data-driven strategies.
Qualities we're looking for:Be excited about sharing AscentUP mission via digital platforms and drive engagement in the mission via email, text, push notifications, etc.Understand the importance of brand consistency and authenticity across all channels.Enjoy creating initiatives that engage and convert – then testing and optimizing through new segments, workflows, and creative (content/imagery).Be willing to challenge the status quo, move quickly and pivot as needed. We are revolutionizing the way people pay for higher education in a highly regulated industry, so we must be disruptive and creative problem solvers.
Enjoy tracking trends and best practices in customer engagement, community management, and digital marketing.Be comfortable in an analytics-driven environment and review data to identify meaningful insights while recommending new initiatives to drive growth and engagement across channels.Enjoy being challenged to ask questions, actively grow your skills, and contribute to a highly motivated team.Be diligent about managing owned projects daily while partnering with team members to find new and exciting opportunities to expand and improve Ascent's marketing activities. In this role you will:Develop and optimize digital marketing campaigns across several channels to encourage meaningful engagement, promote products and services, provide value to our audiences, and drive conversions.Lead and execute email marketing campaigns, including automation, segmentation, A/B testing, and performance analysis.Identify and implement ways to surprise and delight students and become the most-loved higher education brand.Support engagement initiatives across the customer journey, including collecting user-generated content and feedback, identifying opportunities to delight our customers, contributing to the development of a dedicated platform for Ascent's growing student community, and more.Partner with Ascent's marketing teams to develop creative automated email campaigns for Ascent's customers and prospects.Regularly track, analyze, and report on all campaign results, translating metrics into actionable next steps to improve marketing and engagement strategies.Contribute to monthly content calendars with the social media, content, and engagement teams.Assist in the development of informative and empowering resources and campaigns for students and schools.Monitor competitive landscape, best practices, and platform updates; identify new digital marketing and engagement trends for Ascent, such as emerging email marketing strategies; and make actionable recommendations to the team. You could be a fit if you have:Bachelor's Degree or Training Certificate in Marketing, Integrated Marketing Communications, or a relevant field.Minimum of 4 years of experience in digital marketing campaigns, with a focus on email marketing.Proven ability to lead and optimize email marketing campaigns.Strong understanding of digital marketing and engagement concepts and best practices.Experience generating compelling content and engagement opportunities for unique audiences across digital channels.Experience with event marketing, including planning, executing, and follow-up reporting.Experience with community management, including gathering feedback and user-generated content from customers and audience members.Strong time management, organizational skills, and the ability to coordinate multiple projects in a fast-paced environment.Experience with HubSpot, WordPress, Google Analytics, Figma, and Canva (or similar) is a plus! Competitive pay with bonus, and comprehensive benefits package that includes, but not limited to:Compensation includes a base salary of $75k-$85k commensurate with experience, plus bonus and options.Company Stock Options401(k) + Company MatchMedical, dental, and vision coverageAnnual HSA contribution of $1,600Life insurance, disability, and critical illness14 Paid Holidays! Eleven (11) + Two (2) Community Days + Your Birthday!Snacks and drinks in the officeTuition reimbursement programGenerous paid leave policies$2,000 Vacation Incentive Plan after 3 years + $1,000 Sabbatical DayWellness, Work from Home funds, and more!
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