Marketing Mgr

Marketing Mgr needs 3+ years' of experience
Marketing Mgr requires:
? Bachelor's Degree in Marketing, Analytics, or related field
? Experience with SQL
? Customer digital targeting experience
? Experience with Unica IBM 10/12
? Experience with Oracle Responsys
? Experience trafficking activities across multiple team members/functions
? Experience using a trafficking tool or production management software to coordinate activities
? Ability to problem solve and exercise critical thinking in a technical environment
? Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
? Adobe Analytics preferred
? QA email rendering and functionality
? Troubleshoot and resolve data related issue
? Perform data testing
? Circulate proofs for approval
Marketing Mgr requires:
? Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
? Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
? Ensure overall success of daily operations
? Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
? Actively participate in weekly production meetings with cross functional team members