At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency.
By "Connecting Convenience" across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy. We're a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.
Role Overview The PDI-Marketing Operations Specialist plays a crucial role in ensuring the efficient execution of marketing campaigns and optimizing marketing processes within the organization. This individual manages marketing technology platforms, supports campaign execution, and tracks key performance metrics to drive decision-making. Collaborating with cross-functional teams, the specialist helps streamline workflows, manage databases, and troubleshoot system issues to improve operational efficiency. They assist in reporting and organizing content assets to ensure marketing activities align with broader business objectives.
\n Key ResponsibilitiesManage and improve marketing technology platforms, including email marketing and customer relationship systems.Ensure smooth operations of marketing platforms and troubleshoot issues as needed.Collect, analyze, and report marketing data to assess campaign effectiveness and support decision-making.Support the execution of marketing communications campaigns across multiple media channels.Assist in project management to streamline workflows and ensure timely delivery of marketing initiatives.Organize and maintain content assets to facilitate efficient campaign execution. QualificationsBachelor's degree or equivalent experience7–12 months of experience with straightforward procedures or systems.Intermediate verbal communication for presentations and collaboration.Proficiency in data management for collecting and analyzing marketing metrics.Ability to adapt and solve problems using an innovative mindset.Familiarity with customer segmentation and market analysis.Basic understanding of policy and procedure monitoring. Preferred QualificationsPrior exposure to marketing platforms, project management, or data reporting tools is preferredExperience in Marketo and Salesforce preferred Behavioral CompetenciesPlans and Aligns: Effectively prioritizes tasks and aligns them with organizational goals.Collaborates: Builds partnerships and works collaboratively to achieve shared objectives.Ensures Accountability: Holds self and others accountable for meeting commitments.Optimizes Work Processes: Focuses on continuous improvement to ensure efficiency.Manages Ambiguity: Operates effectively in uncertain or unclear situations
\nPDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career. This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements. Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.