BASIC PURPOSE
As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers.
ESSENTIAL DUTIES AND RESPONSIBILITIES
-Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness.
-Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter.
-Ad Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
-Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
-Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations.
-A/B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
-Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results.
-Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
-Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
-Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
MINIMUM QUALIFICATIONS
-1-3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter).
-Experience in analytics tools including GA4 and Adobe Analytics.
-Strong analytical and problem-solving skills with a focus on data-driven decision-making.
-Excellent communication and collaboration abilities to work effectively with cross-functional teams.
-Understanding of B2B marketing principles and best practices is preferred.
EDUCATION
Bachelor's degree in Marketing, Business, or a related field.
CERTIFICATIONS/TRAINING
Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.
Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.