OverviewAs the Product Marketing Manager for one of our product verticals (security cameras, access control, environmental sensors, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada's broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Engineering, Sales, and Marketing organizations. In addition to project managing new products to market, you will also be integral in developing the collateral needed to support these launches and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.ResponsibilitiesDevelop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.Partner with the Product Management team to set a go-to-market strategy within each product vertical, including targeted markets, pricing and packaging, product rollout and marketing strategy.Bring new cameras products to market by taking the lead on launches - planning, creating/managing deliverables and timelines in order to maximize impactWork closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results.Requirements2+ years of product marketing (or similar) experience, or prior management consulting experienceExperience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing.Ability to help drive creative and content efforts across the marketing organization. Strong ability to write for various audiences, including technical content.Bachelor's required. Must be graduating from an accredited MBA program in 2024.ResponsibilitiesSource and close new business to consistently meet or exceed quarterly sales quotasBuild an intimate understanding of Verkada products and their place in the industryManage the full sales cycle: Prospect for new customers, host online demos, create proposals, and close dealsMaintain accurate pipeline management with expert-level forecasting Aggressively exceed goals consisting of outbound phone calls, emails, online demos, and trials every quarterAct as a trusted advisor and subject matter expert to customers and channel partnersWork closely with Customer Success to ensure smooth launches and fuel future product growthProvide market/client feedback to Verkada's product/engineering teamQualifications5-10+ years of quota exceeding Sales experience working for a technology vendor selling Enterprise solutionsExperience selling B2B solutionsA track record of developing a greenfield territory, adding net new logos in an Enterprise software roleHunter mentality with solid Sales DNAStrong verbal and written communications skillsExtensive customer networkBS/BA degree strongly preferredUS Employee BenefitsVerkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiumsNationwide medical, vision and dental coverageHealth Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving optionsExpanded mental health supportPaid parental leave policy & fertility benefitsTime off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick timeProfessional development stipendWellness/fitness benefitsHealthy lunches and dinners provided daily
