MARKETING
What We Do
We deliver the most innovative gaming experiences possible to players across the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.
What You'll Do
Epic Games is looking to add an experienced performance marketing leader to its cross-product Paid Media team. We're looking for a Paid Media Manager who is a builder and problem-solver, ready to tackle new challenges by creating solutions that have never been done before in the User Acquisition industry. The ideal candidate knows the advertising ecosystem deeply enough to take full advantage of all its tools and strengths and to innovate at scale. In this role, you will develop media strategy for one or more of Epic's first-party titles, working with marketing, creative, analytics, and product teams to drive growth and improved engagement through paid and organic channels.
In this role, you will
Lead paid media campaign strategy across PC, mobile, PlayStation, Xbox, and Switch that must comply with privacy-first measurement and attribution
Collaborate with game, marketing teams, and senior leadership to build out marketing plans and media campaigns for key initiatives
Present reports to senior leadership, including learnings and outcomes of media spend
Mentor paid media managers in campaign execution excellence
Spearhead new ways of problem-solving for growth and retention using quantitative and creative methods
Build relationships with ad partners--including a hands-on approach, working with partners to test new things and push what is possible
Partner with engineers and analysts to understand and improve in-house systems for reporting and programmatic optimization
What we're looking for
Manager-level experience in digital media, preferably within the games industry across PC, mobile, and console verticals with an excess of 2 years of directly relevant experience
Experience running and setting up global campaigns, including operations, insights, and optimization based on different countries and cultures
Demonstrated ability to communicate performance to a diverse internal audience of executives, creatives, and engineers; with clarity and data accuracy
Experience building teams and working independently
Full understanding of UA attribution: how it works, attribution logic/models, all types of fraud, and data privacy
Have pioneered new products and optimization methods with ad partners
Experience designing, running, and reporting creative tests
Experience doing UA worldwide, knowing the channel, creative, and bidding nuances of each major region
Expert in Excel, Tableau; SQL and query skills is a bonus
More bonus points if you have designed and built an automated solution that made a significant impact on company KPIs
EPIC JOB + EPIC BENEFITS = EPIC LIFE
Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.
