Looking for a paid media specialist who can drive growth and elevate our brand impact through expert paid media strategies. ??
We are seeking our next Paid Media Specialist to join our entrepreneurial and mission-driven team. In this role, you will lead strategic paid media campaigns to increase our reach and drive high-quality traffic. You'll optimize ad performance through data-driven insights and work cross-functionally to ensure campaigns align with our brand's goals.
You'd be a great fit if you have:
?? A proven track record in DTC e-commerce.
?? A deep understanding of paid media platforms and direct-response marketing.
?? The ability to manage large ad budgets.
?? Extensive experience managing Google Ads, Facebook Ads, and other paid media campaigns.
?? Expertise in direct-response marketing strategies.
?? Demonstrated success managing a minimum of $150k in monthly ad spend.
?? Strong analytical skills with the ability to optimize and scale ad performance based on data insights.
Responsibilities:
? Campaign Management: Manage and optimize Google Ads, Facebook Ads, and other paid media campaigns to drive high-performance results.
? Strategic Recommendations: Identify and recommend new paid media opportunities that align with business growth objectives.
? Ad Strategy Development: Craft and execute direct-response marketing strategies to maximize campaign effectiveness.
? Budget Management: Efficiently allocate and manage ad spend to ensure optimal use of resources.
? Performance Optimization: Continuously monitor and improve campaigns to enhance return on investment (ROI), making data-driven adjustments to targeting, bidding, and creative elements.
? A/B Testing: Conduct ongoing A/B tests to identify high-performing creatives, copy, and audience segments.
? Reporting & Analysis: Deliver regular performance reports, providing in-depth analysis and strategic recommendations for improvement.
? Team Collaboration: Work closely with the creative team to ensure seamless alignment between ad copy, visuals, and campaign strategies.
Qualifications
? Minimum 3+ years of experience in a direct-to-consumer (DTC) e-commerce environment.
? Excellent communication and reporting skills, with a focus on providing actionable insights.
? Ability to work effectively in a remote environment and collaborate with a cross-functional team.
As a mission-driven organization, we ensure the security and safety of our employees, clients, and contractors alike by integrating background checks into our onboarding process. Thank you in advance for helping us maintain the utmost integrity in our operations.
EEO Statement
We are proud to be an equal opportunity employer that wholeheartedly embraces diversity and inclusion in our workplace. We genuinely value the unique perspectives and experiences that each individual, including those who are neurodivergent, bring to our team. Our hiring decisions are based solely on qualifications and merit, and we are committed to eliminating any form of discrimination based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, or any other protected characteristic as defined by applicable law.
We wholeheartedly encourage all who are interested to apply and embark on a journey with us. We firmly believe that our blend of perspective and experiences serve as the perfect environment for growth and shared success.