Headquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. Our team is a passionate, high-performing group with diverse backgrounds and experiences who take pride in the work that we do. We reach complex audiences and compel them to take action, achieving long-term business growth and market leader status for our clients. Our campaigns include award-winning work for some of the region's most recognized companies. In business for 25 years and under new leadership since 2019, we foster a culture of trust and transparency, and we lean on each other to get the job done. We offer a flexible work environment where ideas are shared across all disciplines, and there are many opportunities for advancement.
A Paid Social Media Specialist with a focus on social media platforms is responsible for managing and optimizing a company's social media presence to engage audiences, build brand awareness, and drive business objectives. The role requires a balance of creativity, data-driven thinking, and strong communication skills to effectively manage a brand's presence on social platforms.
Key Responsibilities:Campaign Strategy and Planning:
Developing paid social media strategies tailored to business goals, target audience, and budget.
Identifying the right platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.) and ad formats (video ads, carousel ads, sponsored posts) to achieve objectives.Ad Creation and Optimization:
Creating compelling ad copy, visuals, and multimedia content that resonates with the target audience and meets platform specifications.
Collaborating with designers and copywriters to produce effective and engaging paid ad creatives.Audience Targeting and Segmentation:
Setting up and refining audience targeting options, including demographics, interests, behaviors, and lookalike audiences, to reach the most relevant users.
Using data from previous campaigns to adjust targeting and ensure maximum ROI.
Launching, managing, and optimizing paid social media campaigns across multiple platforms, ensuring they stay within budget and meet performance benchmarks.
Monitoring performance daily and making adjustments to bids, budgets, and targeting to improve results.
Allocating and managing ad spend efficiently across different social platforms and campaigns.
Monitoring overall ad budget to ensure cost-effectiveness and achieving desired outcomes.Data Analysis and Reporting:
Tracking and analyzing campaign performance metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
Using tools like Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics to assess the performance and impact of campaigns.
Creating detailed reports that provide insights and recommendations to stakeholders on campaign performance and optimization opportunities.
Running A/B tests on various campaign elements such as ad copy, images, audience targeting, and call-to-action (CTA) to determine what performs best.
Analyzing test results to continuously improve campaign effectiveness.Conversion Tracking and Pixel Implementation:
Setting up and managing tracking pixels and other conversion tracking methods (such as UTM parameters) to measure campaign outcomes effectively.
Ensuring accurate tracking of leads, purchases, and other key actions to monitor ROI.Trend Monitoring and Platform Updates:
Staying updated on the latest paid advertising trends, tools, algorithms, and platform updates (e.g., changes in Facebook's targeting policies or new ad formats on Instagram).
Implementing platform best practices and optimizing campaigns according to the latest social media trends.Collaboration with Stakeholders:
Working closely with marketing teams, content creators, and other departments to align paid advertising efforts with overall marketing goals.
Communicating with clients or internal stakeholders about campaign progress, strategies, and optimizations.
Monitoring competitors' paid advertising efforts to identify opportunities and areas for improvement in campaign strategy.RequirementsEducation:
Bachelor's Degree in marketing, digital media, communications, advertising, or a related field.
Relevant courses or minors in social media marketing, business, or data analytics can be beneficial.
Certifications in social media advertising or digital marketing are highly valued:
Google Ads Certification
LinkedIn Ads CertificationExperience:
2-4 years of experience managing paid social media campaigns, preferably in a hands-on role in platforms like Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Campaign Manager, TikTok Ads, and YouTube.
Experience with audience targeting, ad creatives, budget management, and optimization for social media platforms.
Proven success in increasing engagement, conversions, and return on ad spend (ROAS) through social media ads.Technical Skills:
Proficiency in using tools to manage and optimize paid social media campaigns:
Facebook Ads Manager
LinkedIn Campaign Manager
Twitter Ads
TikTok Ads Manager
YouTube Ads
Proficiency in interpreting social media analytics to track performance and make data-driven decisions:
Facebook Analytics or Facebook Insights
Google Analytics (to track conversions from social media ads)
UTM Parameters (for tracking links)
Excel or Google Sheets (for campaign performance reports)Personal Attributes:
Strong ability to analyze data and translate insights into actionable optimizations for campaigns.
Precision in managing ad budgets, setting up tracking pixels, and ensuring proper execution of campaign components.
Ability to handle multiple campaigns across different platforms, managing timelines and priorities.
Proactively identifying issues with campaigns (underperforming ads, incorrect targeting) and implementing quick solutions.
Strong verbal and written communication to report on campaign performance, share insights, and collaborate with cross-functional teams.At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
Our comprehensive compensation and benefits program includes:
Competitive salaries and opportunity for advancement; we always strive to promote from withinMedical, dental and vision plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance401(k) plan with company matching programGenerous paid time off policy that increases each year you are with the companyEleven (11) paid holidays and we pay you to take your birthday off!Frequent company happy hours, events and team building activities
#J-18808-Ljbffr