SummaryHello and thank you for considering our PPC Specialist opening for your next career move. We're excited to share details of the role and a bit about Upgrow.
Many job descriptions are quick and generic, leaving you with lots of questions. This is meant to be a comprehensive look at the role, who it's a good fit for, and how we operate as a company. With that disclaimer, you officially can't get mad that it's long!
Role Highlights Salary Range: $60,000 to $68,000Local: San Diego, CA (note: this is a hybrid role that requires in-office working at our UTC (University Town Center) location up to 3x per week)Experience Required: 1-2 years experience in Google Ads/Microsoft Ads, LinkedIn Ads, and/or Facebook Ads, Programmatic, and/or other digital channelsExperience Preference: B2B lead generationBenefits: Employee Health/Dental/Vision Insurance, Unlimited PTO, Profit Sharing (Avg +5% of Salary), 401K MatchAbout Upgrow Company Overview: Upgrow is a performance-driven digital marketing agency primarily working with B2B tech, finance, and healthcare brands.We work with fast-growing, world-class clients!Tech-empowered (e.g., using tools and processes to automate boring tasks)Upgrow is ranked as the #2013 fastest growing company in America by Inc. 5000A small but mighty team of ~10See more at: www.Upgrow.io or watch our 90-second explainer video here.About the PPC Specialist Role Upgrow is hiring for a passionate PPC (paid search and/or paid social ads) expert who loves working in a fast-paced agency environment and is obsessed with delivering results! You are someone who is talented in data-driven decision making, writing compelling direct response copy, and strategic in knowing what to do in achieving results.
CORE RESPONSIBILITIES: Assist managers with campaign optimization and management across PPC channels (Google Ads, LinkedIn Ads, Facebook Ads) to scale and achieve/exceed KPI targets for clients, across Search, Display and Social Media.Manage Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.Manage paid social ad campaigns on LinkedIn, Facebook, and Twitter.Conduct keyword research to identify relevant keywords to formulate strategic account structure.Conduct paid social audience research to identify relevant target users in a structured ad account.Plan and develop compelling ad copy to drive performance while adhering to client's brand guidelines.Plan and develop A/B experiments to derive learnings and improve account performance.Use Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.Analyze data to draw insights and transform those insights into actionable changes that will accelerate performance.Manage multiple client accounts simultaneously across various industry verticals.Manage client relationships in developing, communicating, and executing on strategy and tactics, as well as regular reporting on performance.Implement conversion tracking using Google Tag Manager and integrate UTM tracking.REQUIRED SKILLS & QUALIFICATIONS: 1-2 years experience in Google Ads/Microsoft Ads, LinkedIn Ads, and/or Facebook AdsExperience managing budgets over $20,000/mo.Strong proficiency with Excel (pivot tables, vlookups, charts).Ability to implement conversion pixel tracking, as well as integrate UTM tagging for Google Analytics.Ability to work well with a distributed team across multiple time zones.Highly organized, motivated and a self-starter.Strong ownership of work, reliable and able to handle multiple competing priorities.Strong communication, teamwork skills and excellent attention to detail.A data-driven approach to decision-making with an insatiable desire to achieve results.PREFERRED QUALIFICATIONS: Google Ads Certified - Search, Display & Measurement.Google Analytics Certified.Experience with conversion rate optimization on landing pages.Experience at an agency or startup, or as a consultant.About the Team We love keeping a "business casual" virtual work environment that's fun, positive, and encouraging. That said, we work hard and demand results from ourselves.
What's important to usHaving a life: Our vacation policy is generous, and we hire more great people ASAP when we see client load getting too high.Doing work that matters: We want to create the best methods for doing things efficiently and always look for ways to improve further.Is this a good fit for me?It might not be a good fit for you, IF:
You want to be told exactly what to do.You want to stay in your comfort zone.You want a freelance-style work schedule.How We Hire: A Look Inside Our Hiring ProcessApply Online: Submit a video response and answer a few questions about your background.Application Review: Applications are read first by our recruiter and hiring manager.The Interviews: Our interview process consists of 3 interviews, a questionnaire, and a case study presentation.You're in! If it's a great fit, we'll present you with an offer and review everything on a call.
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