Principal Associate, Marketing Strategist SEO Organic Search Marketing | Retail Bank Capital One is a mission-driven company that provides purpose for all Associates outside of day-to-day work. Ongoing learning is fostered to remain on top of current industry trends. The Capital One Consumer Bank Marketing Operations and Technology team is a growing group looking to bring in new, excited marketers. MarTech is responsible for managing consumer data and audiences, automating marketing technologies & platforms, reporting and analytics, well-managed and delivering a best-in-class web and SEO experience.
The SEO program consists of numerous workstreams: acquisitions SEO, local SEO, content marketing, technical improvements, SEO reporting and analytics, SEO research and consultation. We exist to "be found, help people and grow the business." Our team is on the forefront of SEO strategy across the Capital One Enterprise, we're constantly evolving to meet the shifting demands of the digital marketing landscape, and we're having fun with our wide-ranging partners while we're doing it.
The SEO Marketing Principal Associate role will be responsible for bringing our SEO program to life across the workstreams. They will need to be able to thoughtfully execute end-to-end marketing practices - from organic keyword and competitive research, to agency and editorial briefing and creative development, through results analysis to feed the next cycle of work - to deliver impactful, bottom-line business growth.
Job Responsibilities: Incorporate SEO best practices into all marketing to improve organic rankings, traffic and accounts to Capital One web properties. Review organic search research (content gap, competitive, technical, etc.) to identify relevant trends and patterns to inform on-site & off-site development. Create holistic editorial briefs, leading to compelling customer and prospect communications. Review and provide feedback on marketing channel assets, such as articles and videos; apply foundational industry, bank and Capital One product knowledge to improve these assets. Manage marketing creative review processes in workflow management systems. Tactfully negotiate compromises and common ground with stakeholders to find solutions during creative development. Monitor, manage and organize SEO intake requests from external partner groups; digest information and communicate relevant points to agencies and internal partners. Flawlessly execute a well-managed governance process to ensure audit readiness for all consumer-facing marketing assets. Provide feedback on web analytics, KPIs and SEO reports to highlight business-relevant insights; create and manage dashboards for respective KPIs. Day-to-day management of agency partners; including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners and handling all scheduling and logistics. Seamlessly manage a budget across multiple internal partners and external agencies. Manage workload in agile environment. This role reports to Director, Bank Reporting, Adtech and SEO. Our Ideal Candidate should be: Able to individually prioritize multiple priorities and strong time management skills. Able to thoughtfully and accurately address questions in group setting. Adaptable to and comfortable with ever-changing business demands. Clever problem-solver who is solutions-focused. Comfortable navigating a complex organization. Committed to continuous learning. Dedicated to working in teams and partnering with others. Detail-oriented and organized in all efforts. Ready to debate and share opinions. Self-motivated hard worker; able to persevere if times get tough. Strong written communication skills and public speaking; able to share work confidently. Unafraid to ask for help when it's needed; judgment to know when it's time for those questions. Willing to learn from mistakes, views failure as learning opportunity. Basic Qualifications: Bachelor's degree. At least 3 years of digital marketing experience. At least 3 years of experience using G-Suite. At least 3 years of experience with Google Analytics and Google Marketing Platform products. Preferred Qualifications: Experience in agile marketing principles. 4+ years of digital marketing experience. Experience working with Google Search Console, Data Studio, STAT, or SEMRushData. At this time, Capital One will not sponsor a new applicant for employment authorization for this position. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law.
Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
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