Convera is seeking an experienced Principal Product Marketing professional with an entrepreneurial mindset and a track record of success in bringing new products and solutions to market. The principal product marketing manager will be focused on developing our Partnerships channel for integrated and referral partners with differentiated messaging, positioning, partner personas and partner journey. Reporting to the Global Director, Product Marketing & Industry Solutions, the Principal Product marketing manager serves as a subject matter expert and customer champion for the partnerships channel.
The Principal product marketing manager partners closely with Product Management and Commercial teams to deliver programs to drive awareness, generate interest and deliver growth for the partnerships channel.
You will:
Develop, own and articulate differentiated value propositions, compelling benefits, partner outcomes and the positioning for your portfolio of products with a focus on our partners.
Serve as the expert on the market and customers for our partnerships channel, including prospect partner personas, market trends, opportunities and challenges.
Understand the competition at a granular level and how to position our solutions based on our differentiators. Conduct competitive and market research, develop ideal partner profiles, and conduct in-depth analysis.
Lead go-to-market efforts for new product launches and marketing programs, including developing positioning, messaging, value proposition and integrated marketing plans.
Generate case studies, testimonials, customer videos and other customer driven marketing and sales assets for your partner channel.
Collaborate with product management to understand the roadmap, new feature/offer plans and proactively plan for new releases around your product portfolio.
Build sales enablement tools such as battlecards, pitch decks, one-pagers etc, and support sales training efforts to educate them on Convera benefits and go-to-market strategy for your product portfolio.
You should apply if you have:
Bachelor's degree or equivalent professional experience.
7+ years of B2B product marketing experience with direct responsibility for positioning, messaging, solution packaging and customer journey definition.
Mastery of traditional product marketing techniques and best practices.
Creative problem solver with a growth mindset; actively and intuitively seeks ways to simplify process and improve performance.
Demonstrated sound business judgement and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details.
Strong analytical and quantitative skills; ability to use research, hard data and metrics to challenge assumptions, generate credible forecasts and solve problems.
Comfortable with ambiguity, able to set strategic direction and execute effectively in a global matrixed organization.
Exceptional written and verbal communication skills, capable of owning and writing complex documents and presenting / influencing VP+ stakeholders.
About Convera
Convera is the largest non-bank B2B cross-border payments company in the world. Formerly Western Union Business Solutions, we leverage decades of industry expertise and technology-led payment solutions to deliver smarter money movements to our customers – helping them capture more value with every transaction. Convera serves more than 30,000 customers ranging from small business owners to enterprise treasurers to educational institutions to financial institutions to law firms to NGOs.
Our teams care deeply about the value we bring to our customers, which makes Convera a rewarding place to work. This is an exciting time for our organization as we build our team with growth-minded, results-oriented people who are looking to move fast in an innovative environment.
As a truly global company with employees in over 20 countries, we are passionate about diversity; we seek and celebrate people from different backgrounds, lifestyles, and unique points of view. We want to work with the best people and ensure we foster a culture of inclusion and belonging.
We offer an abundance of competitive perks and benefits including:
Market competitive monthly gross salary
Great career growth and development opportunities in a global organization
A flexible approach to work (this role is 100% remote!)
Generous insurance (health, disability, life) and retirement programs
Paid holidays, time-off and leave policies for life events (maternity, paternity, adoption, bereavement, military)
Paid volunteering opportunities
There are plenty of amazing opportunities at Convera for talented, creative problem solvers who never settle for good enough and are looking to transform Business to Business payments.
Apply now
if you're ready to unleash your potential.
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