Work Flexibility: Hybrid or Onsite
Who we want Hard-working winners.
Confident, competitive and results-oriented professionals who create a track record of success.Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices. What you will do
The Product Manager position supports downstream marketing activities for BLUEPRINT, Stryker's unique surgeon-controlled 3D planning software.
The primary focus will be supporting go-to-market strategy and execution, including surgeon and sales rep communication, education, direct-to-patient and promotional strategies for new software releases, along with supporting existing software functionality and partnering closely with hardware marketing.
This position will be a driving force in launching artificial intelligence (AI) in BLUEPRINT, mixed reality in the operating room, digital medical education connectivity solutions, and more through BLUEPRINT.
This person will be responsible for providing continuous support to the sales force and representing the marketing organization to cross-functional business partners.
Support and develop go-to-market strategy and launch plans for new BLUEPRINT software/hardware functionality, including key messaging, collateral development, social media strategies, training plans, and patient education opportunities through assessment of customer needs.Develop and execute hospital marketing initiatives around the BLUEPRINT technology value, incorporating future differentiated technology into plan used for partnered promotion.Develop and execute digital media strategy for BLUEPRINT related promotionProvide support for the field sales force and maintain ongoing communication to assess their needs, general market trends and being a conduit to the software field marketing team.Understand the clinical environment influencing the Upper Extremities business, including clinical procedures, the key decision-makers, and business barriers & motivations.Execute reporting of digital marketing KPIs and BLUEPRINT adoption metrics.Establish and develop key internal and external relationships, including cross-functional teams, other business units, sales, and key opinion leaders. What you need Bachelor's degree required.4+ years of work experience2+ software or hardware marketing is highly desirableExperience Software product launch experience is preferred
Travel Percentage: 40%
Stryker Corporation is an equal opportunity employer.
Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.
Stryker is an EO employer - M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.